BCG Matrix PowerPoint Templates & Presentation Slides

The BCG matrix PPT templates are visually compelling and can quickly convey complex business scenarios in an easily understandable manner. This makes it effective for audiences who may not be familiar with the intricacies of the business.

You can edit the given sample content and fully customize these slide designs to conveniently create BCG Matrix and other types of diagrams for business presentations. From this collection you can also download templates for making a Market Analysis, Product Lifecycle and GE Matrix.

The BCG Matrix, also known as the Boston Consulting Group Matrix, is a strategic management tool that classifies a company’s business units or products into one of four categories based on their market growth rate and market share. These categories are:

• Stars: These are high-growth, high-market-share products or businesses. They often need a lot of cash to sustain their growth, but they also generate a lot of it. They have the potential to become cash cows if managed correctly.
• Cash Cows: These are low-growth, high-market-share products or businesses. They generate more cash than they consume. Companies often use the cash generated from cash cows to invest in other quadrants, especially in Stars.
• Question Marks (or Problem Children): These are high-growth, low-market-share products or businesses. They consume a lot of cash but generate little in return. The company must decide whether to invest in them to gain market share or divest.
• Dogs: These are low-growth, low-market-share products or businesses. They neither generate nor consume a large amount of cash. Often, businesses must decide whether to divest, discontinue, or reposition these products or units.

The BCG Matrix helps businesses allocate resources and is used as an analytical tool in product management, strategic management, and portfolio analysis.

A BCG matrix template can help presenters, consultants and product managers to present their analysis to an audience. Companies can use the BCG matrix PPT template to evaluate their product portfolio, helping stakeholders understand where resources should be allocated.

By showcasing products as Stars, Cash Cows, Question Marks, or Dogs in a BCG matrix slide presentation, companies can give a clearer picture to investors about where their money is being directed and why.

Also, the BCG matrix template can be used in business presentations where the audience needs to decide whether to invest in a new product, divest an existing one, or shift resources from one product to another.

BCG matrix templates for PowerPoint & Google Slides can also help if a company has multiple teams handling different products or business units, the matrix can help teams understand the company’s overall strategy and how their particular product fits into that strategy.