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Employee Engagement: 6 Strategies That Work
Employee Engagement: 6 Strategies That Work

Employee engagement is challenging to get right, but expensive to get wrong. Lack of proactive care and attention towards your team directly impacts your company’s operational effectiveness. It’s time to get proactive with employee engagement. In this article, we will review some of the employee engagement strategies that work.

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained
ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained

When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. In marketing, this journey and its relationship with the marketing efforts is modeled as […]

An Executive’s Guide to Pricing Strategy Models
An Executive’s Guide to Pricing Strategy Models

Ever wondered why the two seemingly same products come with a rather different price tag? Well, that’s the pricing strategy in action. In this is long post, it is explained how to set competitive pricing for the products and services you are selling, using various models and approaches.

How the Endowment Effect can Affect Businesses
How the Endowment Effect can Affect Businesses

Businesses can be affected due to consumer behavior that they might find hard to predict. Many theories, models and research have long tried to predict motivations of consumers for buying goods or services based on consumer preferences

How to Set Up a Winning Customer Success Program
How to Set Up a Winning Customer Success Program

The customer success movement is getting stronger year over year. In 2019, 83% of Customer Success teams increased in size. This year, even more organizations plan to invest in new customer success management programs to ramp up their service levels. But what does customer success mean? We explore it in this article.

Blended Learning Models and How to Implement Them
Blended Learning Models and How to Implement Them

Learning is no longer confined to merely brick and mortar schools where students are confined to whatever is taught by the teacher. It is now common for students to reach out to multiple sources, especially via the Internet to enhance their perspective regarding a topic. In this article we explore the Blended Learning models and how to implement them.

The Executive’s Guide to Marketing Automation
The Executive’s Guide to Marketing Automation

Automation, analytics and big data are among the top of mind concerns for marketers these days. And it makes perfect sense as the volume of data has grown exponentially over the past several years and it becomes impossible to effectively deal with such volumes manually. In this article we present different marketing automation examples and explore how tools help improve the lead scoring process, boost customer retention and scale email marketing campaigns.

70-20-10 Model for Learning and Development
70-20-10 Model for Learning and Development

People don’t like to admit it; however, many people indeed learn skills not before but during a job. When labeled as an ‘expert’; people tend to shy away from admitting that they lack knowledge of certain aspects of their job. This is usually nothing to be shy about since changing trends, technology and consumer demands […]

Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue
Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue

The competition today, both in the product and services space, is tougher than ever. Superior UX (user experience) and CX (customer experience) are the two key battlefields with the most at stake. Should we still stay with the sales-led business growth model or pursue the newer product-led growth (PLG) paradigm? Let’s deep dive into the matter.