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New Hire Onboarding: A Guide for Managers
New Hire Onboarding: A Guide for Managers

Creating a welcoming experience for new employees is essential to make them more productive and engaged, but how do you create the right experience? What exactly should happen after contract signing? If you are pressed with these questions, this quick guide to employee onboarding provides the answers you need.

Thesis Statement Examples
Thesis Statement Examples

What makes a good thesis statement? Simple answer, precision and enough evidence to support your statement. In this article we analyze what are good thesis statements with examples.

QR Codes in Times of COVID
QR Codes in Times of COVID

In a new contactless era, QR codes are on the raise again. Contactless menus, orders, or even for payments, QR Codes are gaining traction again. In this article we review the different types of QR codes.

An Introductory Guide to Brand Management For Business Leaders
An Introductory Guide to Brand Management For Business Leaders

Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33%? That’s a good pocket of growth. But it’s hard to tap into without a systemized approach. Enter brand management. What is Brand Management? Brand management is a multi-facet process of presenting and supervising the promotion of a […]

Dunning Kruger-Effect: Why Unintelligent People Don’t Learn?
Dunning Kruger-Effect: Why Unintelligent People Don’t Learn?

Many people claim to be experts at something they are simply not good at. Despite this, they can claim to be exceptionally good at the task. This includes not just people boasting about something to gain attention or praise, but people who believe to be competent when they are not. This is widely known as […]

The Introductory Guide to Psychographic Segmentation
The Introductory Guide to Psychographic Segmentation

How do you know that your marketing campaign will appeal to the target audience? In most cases, us, marketers, act on a hunch and assumptions, since we constantly operate with incomplete information. While most of us have a fairly good understanding of who our best customers are, far fewer can truly gauge what motivations drive the purchase behaviors. Psychographics can provide you with that missing link.

Enhancing Organizational Effectiveness with the Denison Organizational Culture Survey
Enhancing Organizational Effectiveness with the Denison Organizational Culture Survey

Any organization that prospers is not limited to short-term gains. In order to reach out to customers on a large scale and beat the competition, an organization needs to synchronize its workforce with its vision, mission, short and long-term goals and changing market conditions. In this article, we review the Denison Organizational Culture Survey, which provides a mechanism for enhancing organizational effectiveness by refining its corporate culture.

Market Research: Everything You Need to Know as a Business Leader
Market Research: Everything You Need to Know as a Business Leader

Today the markets are moving at a fast pace and in an unpredictable direction. Amidst such uncertainty, it’s extremely hard to determine the right course of action, especially when you are about to bring a new product or service to the market. So how can you reduce the risks of failure and predict potential ambiguities? […]

Quick Guide: Understanding the Pareto 80/20 Principle
Quick Guide: Understanding the Pareto 80/20 Principle

Some observations by economists, sociologists and philosophers have been remarkable in shaping the way people view the world. One such observation was by an Italian economist named Vilfredo Pareto. His observation regarding the wealth inequality in Italy led to the Pareto principle. This principle is also known as the 80/20 rule and explains something quite […]