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The CEO’s Guide to RPA: Robotic Process Automation Explained
The CEO’s Guide to RPA: Robotic Process Automation Explained

Robotic process automation (RPA) is one of the hot topics in the space of digital transformation. Organizations are heavily investing in reducing repetitive tasks of low value in order to migrate their talent to more sophisticated and creative responsibilities. This article provides an executive description of RPA and its current business state of the art.

Marketing Plan Development: The Start to Finish Guide For Executives
Marketing Plan Development: The Start to Finish Guide For Executives

When should you start thinking about your next marketing plan? Some see this as a year-end task. In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. In this post, we’ll explain how to create an effective marketing plan without wasting hours on it.

Toxic Leadership at the Workplace: What Makes a Leader Toxic?
Toxic Leadership at the Workplace: What Makes a Leader Toxic?

When it comes to leadership, the general idea is to often discuss aspects such as what makes a good leader or how can a leader be effective at the workplace? However, when following the bandwagon of leadership topics, many people fail to discuss or even acknowledge one of the biggest ailments’ employees suffer at the workplace in the form of toxic leadership. In order to understand not only leadership but the failure of employees to deliver, it is important to analyze toxic leadership at the workplace or the factors which make a toxic leader? This can help better understand if a failure of leadership is to blame for the lackluster performance of employees at the workplace.

The 6 Key Principles of Effective Stakeholder Management
The 6 Key Principles of Effective Stakeholder Management

Every business has elements that will work toward its success. It needs a great product or service to offer value to its customers, and a dedicated team to work on the said product. Sound financial management and strategic planning are another two important aspects of ensuring the project’s success. In this article, we review another critical element that is often glossed over amidst other factors: effective stakeholder management. A deep understanding of just who are the stakeholders, what their needs are, and how to meet those needs can actually make or break an organization.

Persuasive Speech: Actionable Writing Tips and Sample Topics
Persuasive Speech: Actionable Writing Tips and Sample Topics

Business professionals, students, and others can all benefit from learning the principles of persuasive speech. After all, the art of persuasion can be applied to any area of life where getting people to agree with you is important. In this article, we get into the basics of persuasive speaking, persuasive speech writing, and lastly persuasive speech topics.

Employee Engagement: 6 Strategies That Work
Employee Engagement: 6 Strategies That Work

Employee engagement is challenging to get right, but expensive to get wrong. Lack of proactive care and attention towards your team directly impacts your company’s operational effectiveness. It’s time to get proactive with employee engagement. In this article, we will review some of the employee engagement strategies that work.

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained
ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained

When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. In marketing, this journey and its relationship with the marketing efforts is modeled as […]

An Executive’s Guide to Pricing Strategy Models
An Executive’s Guide to Pricing Strategy Models

Ever wondered why the two seemingly same products come with a rather different price tag? Well, that’s the pricing strategy in action. In this is long post, it is explained how to set competitive pricing for the products and services you are selling, using various models and approaches.

How the Endowment Effect can Affect Businesses
How the Endowment Effect can Affect Businesses

Businesses can be affected due to consumer behavior that they might find hard to predict. Many theories, models and research have long tried to predict motivations of consumers for buying goods or services based on consumer preferences