Dunning Kruger-Effect: Why Unintelligent People Don’t Learn?
Many people claim to be experts at something they are simply not good at. Despite this, they can claim to be exceptionally good at the task. This includes not just people boasting about something to gain attention or praise, but people who believe to be competent when they are not. This is widely known as […]
The Introductory Guide to Psychographic Segmentation
How do you know that your marketing campaign will appeal to the target audience? In most cases, us, marketers, act on a hunch and assumptions, since we constantly operate with incomplete information. While most of us have a fairly good understanding of who our best customers are, far fewer can truly gauge what motivations drive the purchase behaviors. Psychographics can provide you with that missing link.
Enhancing Organizational Effectiveness with the Denison Organizational Culture Survey
Any organization that prospers is not limited to short-term gains. In order to reach out to customers on a large scale and beat the competition, an organization needs to synchronize its workforce with its vision, mission, short and long-term goals and changing market conditions. In this article, we review the Denison Organizational Culture Survey, which provides a mechanism for enhancing organizational effectiveness by refining its corporate culture.
Understanding the BCG Matrix Model
The Boston Matrix, BCG Matrix or Growth-share Matrix is a chart that was developed by the Boston Consulting Group in 1970. The BCG matrix model has long been used by companies to analyze their products and manage resources to identify which products to invest in and which to let go. In this article, we will review what is the BCG Matrix model and how it can be used as a portfolio management framework.
The Big Five Personality Traits Model
The Big Five Personality Traits Model explains this relationship in detail by dividing personality traits in dimensions. In this article, we review five key dimensions of people’s personalities.
Using the SCARF Model for Workplace Efficiency
The modern workplace is like a social minefield. People can nowadays feel offended by things which would have been hard to consider offensive a few years back. Partly, this is because of increased awareness regarding social issues, however, many times people also tend to trivialize issues to appear as victims. Furthermore, employee motivation is also […]
Using Heuristic Problem-Solving Methods for Effective Decision-Making
Heuristics are essentially problem-solving tools that can be used for solving non-routine and challenging problems. In this article, we review heuristic method as a practical approach for a short-term goal, such as solving a problem.
The CEO’s Guide to RPA: Robotic Process Automation Explained
Robotic process automation (RPA) is one of the hot topics in the space of digital transformation. Organizations are heavily investing in reducing repetitive tasks of low value in order to migrate their talent to more sophisticated and creative responsibilities. This article provides an executive description of RPA and its current business state of the art.
Toxic Leadership at the Workplace: What Makes a Leader Toxic?
When it comes to leadership, the general idea is to often discuss aspects such as what makes a good leader or how can a leader be effective at the workplace? However, when following the bandwagon of leadership topics, many people fail to discuss or even acknowledge one of the biggest ailments’ employees suffer at the workplace in the form of toxic leadership. In order to understand not only leadership but the failure of employees to deliver, it is important to analyze toxic leadership at the workplace or the factors which make a toxic leader? This can help better understand if a failure of leadership is to blame for the lackluster performance of employees at the workplace.
The 6 Key Principles of Effective Stakeholder Management
Every business has elements that will work toward its success. It needs a great product or service to offer value to its customers, and a dedicated team to work on the said product. Sound financial management and strategic planning are another two important aspects of ensuring the project’s success. In this article, we review another critical element that is often glossed over amidst other factors: effective stakeholder management. A deep understanding of just who are the stakeholders, what their needs are, and how to meet those needs can actually make or break an organization.
Employee Engagement: 6 Strategies That Work
Employee engagement is challenging to get right, but expensive to get wrong. Lack of proactive care and attention towards your team directly impacts your company’s operational effectiveness. It’s time to get proactive with employee engagement. In this article, we will review some of the employee engagement strategies that work.
ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained
When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. In marketing, this journey and its relationship with the marketing efforts is modeled as […]