ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained
When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. In marketing, this journey and its relationship with the marketing efforts is modeled as […]
An Executive’s Guide to Pricing Strategy Models
Ever wondered why the two seemingly same products come with a rather different price tag? Well, that’s the pricing strategy in action. In this is long post, it is explained how to set competitive pricing for the products and services you are selling, using various models and approaches.
How the Endowment Effect can Affect Businesses
Businesses can be affected due to consumer behavior that they might find hard to predict. Many theories, models and research have long tried to predict motivations of consumers for buying goods or services based on consumer preferences
How to Set Up a Winning Customer Success Program
The customer success movement is getting stronger year over year. In 2019, 83% of Customer Success teams increased in size. This year, even more organizations plan to invest in new customer success management programs to ramp up their service levels. But what does customer success mean? We explore it in this article.
The Executive’s Guide to Marketing Automation
Automation, analytics and big data are among the top of mind concerns for marketers these days. And it makes perfect sense as the volume of data has grown exponentially over the past several years and it becomes impossible to effectively deal with such volumes manually. In this article we present different marketing automation examples and explore how tools help improve the lead scoring process, boost customer retention and scale email marketing campaigns.
Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue
The competition today, both in the product and services space, is tougher than ever. Superior UX (user experience) and CX (customer experience) are the two key battlefields with the most at stake. Should we still stay with the sales-led business growth model or pursue the newer product-led growth (PLG) paradigm? Let’s deep dive into the matter.
Why Customer Centricity Will Win You More Business
Customer centricity is a buzzword you can hardly escape these days. But, despite so much talk, few companies actually understand how to keep their customer focus sharp and, more importantly, why this area is worth more attention. So let’s dig into the matter and take a look at some great customer centricity examples, illustrating why this practice cannot be ignored in 2020.
Product Management: 6 Solid Best Practices For Newbie PMs
A product manager ensures that the product a company releases aligns with customers’ needs and expectations. It’s a challenging job that requires a lot of communication and coordination of efforts between different teams. In this article, we will go over some basics including a definition of the product management role and common product manager responsibilities. After that, you can read some great insights into the best practices and principles of product life-cycle management.
A Manager’s Guide to Interpersonal Communication
People are promoted to management positions for a variety of reasons. For many, they rise to the top because of their knowledge, technical skills, and decision-making capabilities. As a manager, your effectiveness also strongly depends on your ability to communicate well with your team members and other stakeholders. Here is a quick guide on Interpersonal Communication for Managers.
Understanding Gen Z: Characteristics, Habits, and Differences from Millennials Explained
Generation Z, Zoomers, iGen, Homeland Generation, Gen Tech… many names are floating around the interwebs to describe the “commonly uncommon” generation of 8 to 23-year olds. So who is Gen Z really? Let’s figure it out together!
Micromanagement: Signals to Avoid It and Become a Better Leader
Micromanagement can turn your company into a toxic workplace that good employees abandon. Most leaders realize this, but few take proactive action towards addressing this issue. How bad is micromanagement? Let’s dig deeper into the matter together.
What is the Direct to Consumer (DTC) Business Model?
Everyone should be paying more attention to the Direct to To Consumer (DTC) space as it’s booming and according to a study, two-thirds of customers expect to have direct connectivity with brands. There’s no denying that DTC is not only here to stay, but its growth will continue in the foreseeable future. So, how does the DTC business model work?