Business

Employee Engagement: 6 Strategies That Work
Employee Engagement: 6 Strategies That Work

Employee engagement is challenging to get right, but expensive to get wrong. Lack of proactive care and attention towards your team directly impacts your company’s operational effectiveness. It’s time to get proactive with employee engagement. In this article, we will review some of the employee engagement strategies that work.

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained
ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained

When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. In marketing, this journey and its relationship with the marketing efforts is modeled as […]

An Executive’s Guide to Pricing Strategy Models
An Executive’s Guide to Pricing Strategy Models

Ever wondered why the two seemingly same products come with a rather different price tag? Well, that’s the pricing strategy in action. In this is long post, it is explained how to set competitive pricing for the products and services you are selling, using various models and approaches.

How the Endowment Effect can Affect Businesses
How the Endowment Effect can Affect Businesses

Businesses can be affected due to consumer behavior that they might find hard to predict. Many theories, models and research have long tried to predict motivations of consumers for buying goods or services based on consumer preferences

How to Set Up a Winning Customer Success Program
How to Set Up a Winning Customer Success Program

The customer success movement is getting stronger year over year. In 2019, 83% of Customer Success teams increased in size. This year, even more organizations plan to invest in new customer success management programs to ramp up their service levels. But what does customer success mean? We explore it in this article.

The Executive’s Guide to Marketing Automation
The Executive’s Guide to Marketing Automation

Automation, analytics and big data are among the top of mind concerns for marketers these days. And it makes perfect sense as the volume of data has grown exponentially over the past several years and it becomes impossible to effectively deal with such volumes manually. In this article we present different marketing automation examples and explore how tools help improve the lead scoring process, boost customer retention and scale email marketing campaigns.

Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue
Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue

The competition today, both in the product and services space, is tougher than ever. Superior UX (user experience) and CX (customer experience) are the two key battlefields with the most at stake. Should we still stay with the sales-led business growth model or pursue the newer product-led growth (PLG) paradigm? Let’s deep dive into the matter.

Why Customer Centricity Will Win You More Business (in 2020)
Why Customer Centricity Will Win You More Business (in 2020)

Customer centricity is a buzzword you can hardly escape these days. But, despite so much talk, few companies actually understand how to keep their customer focus sharp and, more importantly, why this area is worth more attention. So let’s dig into the matter and take a look at some great customer centricity examples, illustrating why this practice cannot be ignored in 2020.

Product Management: 6 Solid Best Practices For Newbie PMs
Product Management: 6 Solid Best Practices For Newbie PMs

A product manager ensures that the product a company releases aligns with customers’ needs and expectations. It’s a challenging job that requires a lot of communication and coordination of efforts between different teams. In this article, we will go over some basics including a definition of the product management role and common product manager responsibilities. After that, you can read some great insights into the best practices and principles of product life-cycle management.

A Manager’s Guide to Interpersonal Communication
A Manager’s Guide to Interpersonal Communication

People are promoted to management positions for a variety of reasons. For many, they rise to the top because of their knowledge, technical skills, and decision-making capabilities. As a manager, your effectiveness also strongly depends on your ability to communicate well with your team members and other stakeholders. Here is a quick guide on Interpersonal Communication for Managers.

Understanding Gen Z: Characteristics, Habits, and Differences from Millennials Explained
Understanding Gen Z: Characteristics, Habits, and Differences from Millennials Explained

Generation Z, Zoomers, iGen, Homeland Generation, Gen Tech… many names are floating around the interwebs to describe the “commonly uncommon” generation of 8 to 23-year olds. So who is Gen Z really? Let’s figure it out together!

Micromanagement: Signals to Avoid It and Become a Better Leader
Micromanagement: Signals to Avoid It and Become a Better Leader

Micromanagement can turn your company into a toxic workplace that good employees abandon. Most leaders realize this, but few take proactive action towards addressing this issue. How bad is micromanagement? Let’s dig deeper into the matter together.