Understanding Gen Z: Characteristics, Habits, and Differences from Millennials Explained
Understanding Gen Z: Characteristics, Habits, and Differences from Millennials Explained

Generation Z, Zoomers, iGen, Homeland Generation, Gen Tech… many names are floating around the interwebs to describe the “commonly uncommon” generation of 8 to 23-year olds. So who is Gen Z really? Let’s figure it out together!

Micromanagement: Signals to Avoid It and Become a Better Leader
Micromanagement: Signals to Avoid It and Become a Better Leader

Micromanagement can turn your company into a toxic workplace that good employees abandon. Most leaders realize this, but few take proactive action towards addressing this issue. How bad is micromanagement? Let’s dig deeper into the matter together.

What is the Direct to Consumer (DTC) Business Model?
What is the Direct to Consumer (DTC) Business Model?

Everyone should be paying more attention to the Direct to To Consumer (DTC) space as it’s booming and according to a study, two-thirds of customers expect to have direct connectivity with brands. There’s no denying that DTC is not only here to stay, but its growth will continue in the foreseeable future. So, how does the DTC business model work?

A Quick Guide to Buyer Personas
A Quick Guide to Buyer Personas

Personalization. Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. In fact, every dollar invested in advanced personalization generates twenty dollars in return. 

Multitasking & Context Switching Ruin Your Productivity
Multitasking & Context Switching Ruin Your Productivity

Did you know that about 28 billion man-hours are wasted each year because of what we now call context switching or multitasking? If you are finding that lack of focus and constant interruptions are affecting your work, then this post is for you. You’ll learn exactly what context switching and multitasking are and get some tips on how to overcome both of these productivity-breakers.

What is Behavioral Economics: Your Quick Guide
What is Behavioral Economics: Your Quick Guide

Every day we make a myriad of decisions – eat out or buy groceries, walk or hail a cab, go to the movies or stay in. Sometimes, we rationalize that cooking a home meal is a better idea since we already spent too much on dining this month. But then, we see some attractive promo at the deli and go on and change our mind in a beat. In a nutshell, behavioral economics attempts to study how our “whims” affect our day-to-day spending decisions and affect different economic processes on a macro level. Let’s dig in!

Leadership Styles: What Type of Style Should You Adopt?
Leadership Styles: What Type of Style Should You Adopt?

Being a good corporate leader is both art and science. On one hand, you need to experiment and often use your gut feeling to decide on how you should behave in one situation or another. On the other hand, without a solid leadership methodology, all your efforts may result in minimal impact. So let’s take a closer look at the different types of leadership styles, formalized by social scientists, along with explanations on when each of them works best at the workplace.

30 60 90 Day Plan for a Job Interview | The Ultimate Guide + Templates
30 60 90 Day Plan for a Job Interview | The Ultimate Guide + Templates

Depending upon the job title, there are various types of plans that one might require making such as perhaps a communications plan or project plan. However, the most common plan one might require making is a 30-60-90 day plan.

What is an Innovation Strategy and Why Your Company Needs One?
What is an Innovation Strategy and Why Your Company Needs One?

This post will provide you with some pillar information for shaping your innovative vision and layering the foundation of your new innovation and growth strategy development.

The Ultimate Guide to Using Metaphors in Presentations and Speeches
The Ultimate Guide to Using Metaphors in Presentations and Speeches

Metaphors are one of the often-forgotten tricks among presenters. Along with other figures of speech such as similes, analogies personification, and alliteration, they make your texts more engaging, memorable and eloquent. As well, metaphors serve as a great tool for breaking down complex concepts into more digestible statements.

A Quick Read on Prospect Theory and Loss Aversion
A Quick Read on Prospect Theory and Loss Aversion

For a consumer, economic decisions are based on certain types of behavior. Prospect Theory or the loss-aversion theory in behavioral economics and behavioral finance, aims to determine people’s decision making and their tendency for loss aversion.

Overcoming Sunk Cost Fallacy: Get Better at Decision-Making
Overcoming Sunk Cost Fallacy: Get Better at Decision-Making

One of the first things you learn at an economics course is that you should never take irrecoverable (sunk) costs into account when you need to decide upon present or future investments. But since humans are not the most rational beings, we often forget that basic rule and let the past “investment” distort our judgments. This cognitive tendency is known as “sunk cost fallacy” and it can massively undermine both your personal and business decision-making.