Types of Organizational Structures & Org Charts (with Examples + Templates)
Organizational charts serve as a blueprint for the chain of command of an organization. Different organizations tend to have more basic structures at inception, which become more complex and hierarchical as the organization expands. In what is to follow, we will elaborate upon the different types of organizational structures, organization chart types, and some recommendations […]
The Introductory Guide to Psychographic Segmentation
How do you know that your marketing campaign will appeal to the target audience? In most cases, us, marketers, act on a hunch and assumptions, since we constantly operate with incomplete information. While most of us have a fairly good understanding of who our best customers are, far fewer can truly gauge what motivations drive the purchase behaviors. Psychographics can provide you with that missing link.
The Blue Ocean Strategy (Examples + Templates)
Our detailed guide on the Blue Ocean Strategy. Dive deep into this revolutionary approach and learn how to create uncontested market spaces here.
Comparison Chart: A Step-by-Step Guide to Making Informed Decisions
A visual comparison between different topics, items, or events can be easier to follow for an audience than the information provided in plain text. Different types of comparison charts are often used for this purpose. These charts are used in publications, presentations, websites, advertisements, etc. Table of Contents What is a Comparison Chart A comparison […]
How to Create a Winning Business Pitch
A business pitch bridges innovative ideas and reality. Learn how to create a winning pitch that investors and customers can’t resist.
How to Create Process Improvement Plan: A Guide to Optimizing Business Procedures
Process improvement is imperative to boost efficiency, cut costs, and outshine competitors. Get tips to write a process improvement plan.
How to Conduct a Market Analysis: A Complete Guide
Every business venture needs the backing of a solid market analysis. Here are the steps to ensure your strategies are built on solid market insights.
How to Create a Statement of Retained Earnings for a Financial Presentation
In this article, you will learn what is a retained earnings statement, the formula to calculate it and why it’s so important for your business.
How to Create a Fact Sheet
Showcase key data in a visually appealing format by learning how to create a fact sheet in PowerPoint. Step-by-Step guide with recommended templates.
SCAMPER Technique & Ideation Method (Quick Guide for Interactive Presentations)
SCAMPER is a technique that provides a structured approach towards thinking outside the box. In this article, we explore how this technique can be used.
How to Write a Problem Statement: Hands-On Guide With Examples
A well-written problem statement defines the stage for successful solution development and garnering support from stakeholders. Helpful tips here.
How to Do Market Segmentation The Right Way
You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. Why? Well, because you are trying to spray and pray approach – trying to appeal to everyone and hoping that someone will bite. In most cases, such campaigns end up appealing to […]