Crossing the CHASM PowerPoint Template

Crossing the CHASM PowerPoint Template is a professional presentation featuring the technology adoption curve with a focus on “The Chasm”.

The concept of “Crossing the Chasm” is introduced by the author Geoffrey A. Moore in his book “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers”. The book became extremely popular in the last decade with the advancement of Technology Entrepreneurship , Digital Marketing and the Consumerization of high tech products as smartphones and laptops. The book concept is centered in the diffusion of innovations theory from Everett Rogers, and states that exists a chasm between early adopters and early majority. Moore works his thesis over the differences of the audiences (visionaries vs pragmatists) and explores techniques to overcome those differences with the objective to market innovative technology product to the biggest spenders group of the market.

The Crossing the CHASM PowerPoint Template is created entirely with PowerPoint shapes allowing the user to fully customize the appearance of the diagrams and to include them in their own themes.

Ideal for Entrepreneurship or Marketing Technology lectures , impress your audience with this professional Crossing the CHASM PowerPoint Template.