AIDA Model PowerPoint Templates & Presentation Slides

AIDA stands for Awareness, Interest, Desire, Action. Some variants of this model stand for Attention (instead of Awareness). The AIDA model is widely used in marketing and advertising when it is required to describe the stages that occur in the buyer’s journey. From the first moment, a consumer is aware of a product or service, or brand to the moment when the purchase is made. In this section, you can find AIDA PowerPoint templates and slides, including diagrams representing the AIDA funnels with four stages and presentation templates to prepare slides with the AIDA model.

Alternatively to AIDA Model, presenters can download variants of this model including additional stages in the funnel. For example, the most popular variant of AIDA model is the AIDAL model, with a Loyalty stage at the bottom of the funnel.