AIDA model PowerPoint Template

AIDA model PowerPoint Template is a business marketing presentation. It presents 4 steps strategy funnel with colorful components of PowerPoint. This funnel diagram template highlights all four segments of AIDA model in two design versions. The users can add useful textual content about company’s marketing strategies and present as is. However, these PowerPoint templates are fully editable and allow users to make changes in designs to reflect existing business presentation theme.

AIDA is the acronym for Attention, Interest, Desire, and Action. It is a list of events in customer engagement process. These four steps encapsulate the customer journey, also known as purchase or customer funnel. The functions involved in AIDA marketing are:

• A – Attention (awareness): Where customer becomes aware of product or service through advertising. This is the point where company creates content to capture attention of target customers. For example, advertising end results or expectations.
• I – Interest: Providing useful information about product or services that will fulfill customer needs. The information should highlight benefits and value in a way that consumers may understand.
• D – Desire: This is the point where customer is clear about requirements and evaluate his options.
• A – Action: The available options that lead customers towards taking action. For example, free trials and promotions.

AIDA model PowerPoint Template provides two slide layouts of 4 level funnel diagrams. This is a flat PowerPoint diagram that you can easily copy into Google Slides Themes. The diagram template uses text placeholders to display key contents of company’s sales & marketing strategies. Similarly, it could be used for academic purposes i.e. elaborate on methods of effective purchase. Users can copy any of two AIDA model ppt slides by changing PowerPoint background according to presentation theme.