AIDA Model Funnel Diagram PowerPoint Template

The AIDA Model Funnel Diagram PowerPoint Template presents 4 levels of marketing concept. It is an arrow-shaped PowerPoint diagram in a downward direction. The funnels are widely used to visualize sales & marketing topics. Such as customer journey, lead generation, or product purchase. The AIDA model is a customer journey PowerPoint template that represents four levels of the conversion process. This purchase funnel diagram demonstrates a journey from first contact with the brand to purchasing a product. AIDA is an acronym for Awareness, Interest, Desire, and Action. Each level describes a business method of successfully moving customers forward to the next level. It is also known as the AIDA framework.

The AIDA model is a classic marketing model businesses use while planning sales strategies. Because it is a simple model that identifies the cognitive stages of customers through the buying funnel process. The buyer goes through each stage that supports their final purchase decision. For example, Awareness is a way of creating a brand affiliation with a product or service. The second phase is to create interest in customers by explaining benefits. The stage of desire is to move consumers from “like it” to “want it”. The Action phase is when a buyer physically interacts with the company by making a call, joining a newsletter, visiting a store, etc.

The AIDA Model Funnel Diagram PowerPoint Template uses blue color shades to represent conversion from awareness to action. These are editable segments of level that enable users to change colors or sizes of PowerPoint shapes. Furthermore, users can easily edit the text placeholders with marketing strategy keynotes. The AIDA model diagram template is compatible with Microsoft PowerPoint and Google Slides.