AIDA Model Funnel PowerPoint Template

The AIDA Model Funnel PowerPoint Template is a 4 steps conceptual diagram. It features four stages of the AIDA model in 3D funnel diagram design. These stages are Awareness, Interest, Desire, and Action. The PowerPoint diagram with a grid background enhances its 3D effect. There are six slides for the AIDA model to discuss each stage in detail. You can copy these slides for your marketing strategy template and communicate targets in a captivating style.

AIDA model is a widely used method to understand customer’s purchase decisions. It is one class of collective models knows as the Hierarchy of Effects. AIDA describes how customers go over a series of steps resulting in sales. The marketers trace the customer journey through steps of Awareness, Interest, Desire, and Action. Funnel is one way to describe the AIDA model where buyer’s enter and move through each stage which supports their purchase decision. It is a stimulus-response model where the advertising mechanism is a stimulus and purchase decision is its response.

AIDA model can be tailored to target customers of any business. Each stage of this model helps professionals to analyze key points for selling a product or service. The marketers examine how to make people aware of the company’s product or services i.e. the outreach strategy. The content strategy needs to be defined that will build buyers’ interest. Products sells when it presents competitive value to the customer. Therefore, find what elements make a product desirable are. Establish a call-to-action strategy for where and how to engage with customers.

The AIDA Model Funnel PowerPoint Template provides a pre-design diagram for businesses to showcase their AIDA-based marketing strategy. You can also use it for academic purposes to discuss hierarchical marketing models.