Low Price and Added Value Competitive Strategy

This slide presents a 100% editable version of the Bowman’s strategy Clock, highlighting the Low Price, Low added Value Position in the map. Also known as the bargain basement, this position puts organizations in place to compete by price, because the product is commoditized and has no differentiation factors. Value is created under cost effective volume commercialization. Not loyalty is acquired, nor premium is charged for it. Sustainability is achieved upon extreme optimization of processes and costs.

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