Setting SMART Goals – A Complete Guide (with Examples + Free Templates)
This guide on SMART goals introduces the concept, explains the definition and its meaning, along the main benefits of using the criteria for a business.
How to Do a PESTEL or PEST Analysis (Quick Step by Step Guide)
Performing a marketing analysis effectively is essential for evaluating the profitability of business ventures and determining how conducive the environment may be for a business venture. The Pest Analysis is an important model that can be used as a scale to measure such factors to determine the course of action for a business.
Strategy Diamond Model: A Tool to Make Critical Strategic Decisions
In this article, we explore the Strategy Diamond model, a tool that will help make critical strategic decisions.
An Executive’s Guide to OKRs (Objectives and Key Results) Framework
Setting ambitious goals is easy, but reaching them is 10X harder. When that goal is divided across multiple people, the track to success can get even longer. So how do you keep your teams aligned on the same goal and ensure that their everyday work positively contributes towards a larger end-goal? You can try the OKR framework.
What is an Innovation Strategy and Why Your Company Needs One?
This post will provide you with some pillar information for shaping your innovative vision and layering the foundation of your new innovation and growth strategy development.
An Introductory Guide to Brand Management For Business Leaders
Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33%? That’s a good pocket of growth. But it’s hard to tap into without a systemized approach. Enter brand management. What is Brand Management? Brand management is a multi-facet process of presenting and supervising the promotion of a […]
The 6 Key Principles of Effective Stakeholder Management
Every business has elements that will work toward its success. It needs a great product or service to offer value to its customers, and a dedicated team to work on the said product. Sound financial management and strategic planning are another two important aspects of ensuring the project’s success. In this article, we review another critical element that is often glossed over amidst other factors: effective stakeholder management. A deep understanding of just who are the stakeholders, what their needs are, and how to meet those needs can actually make or break an organization.
How to Develop an Effective Lead Generation Strategy
Getting plenty of traffic does not automatically equals sales and profits. Most people need time to shop around and make up their mind, especially in the B2B niche. Case in point: cross-industry only 3% of your target audience is actively buying, 56% are not ready and 40% are at the awareness/consideration stage of their buying […]
Using Porter’s Generic Strategies For Your Business
When it comes to competitive advantage, Porter’s Generic Strategies act as a footprint for forming an effective strategy to enhance the scope of a business to achieve desired results.