Strategy
An Introductory Guide to Brand Management For Business Leaders
Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33%? That’s a good pocket of growth. But it’s hard to tap into without a systemized approach. Enter brand management. What is Brand Management? Brand management is a multi-facet process of presenting and supervising the promotion of a […]
An Executive’s Guide to OKRs (Objectives and Key Results) Framework
Setting ambitious goals is easy, but reaching them is 10X harder. When that goal is divided across multiple people, the track to success can get even longer. So how do you keep your teams aligned on the same goal and ensure that their everyday work positively contributes towards a larger end-goal? You can try the OKR framework.
Marketing Plan Development: The Start to Finish Guide For Executives
When should you start thinking about your next marketing plan? Some see this as a year-end task. In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. In this post, we’ll explain how to create an effective marketing plan without wasting hours on it.
The 6 Key Principles of Effective Stakeholder Management
Every business has elements that will work toward its success. It needs a great product or service to offer value to its customers, and a dedicated team to work on the said product. Sound financial management and strategic planning are another two important aspects of ensuring the project’s success. In this article, we review another critical element that is often glossed over amidst other factors: effective stakeholder management. A deep understanding of just who are the stakeholders, what their needs are, and how to meet those needs can actually make or break an organization.
Quick Guide on a 30 60 90 Day Plan for a Job Interview
Depending upon the job title, there are various types of plans that one might require making such as perhaps a communications plan or project plan. However, the most common plan one might require making is a 30-60-90 day plan.
What is an Innovation Strategy and Why Your Company Needs One?
This post will provide you with some pillar information for shaping your innovative vision and layering the foundation of your new innovation and growth strategy development.
A High-Level Overview on Strategic Planning
Every organization has grand goals on their business agenda. However, there is a long way between formulating those goals and seeing the results of their successful accomplishment. A lot of things can happen in-between, the project can get side-tracked, the timeline may change and new threats may emerge. To get a better sense of what needs to be accomplished and how? Most managers regularly engage in strategic planning.
Step-By-Step Guide to Creating a Viable Go to Market Strategy
The ultimate goal of any business is to grow and scale over time. Conquering a single market or customer segment is never enough – there’s always room for expanding further. To scale, businesses need to innovate and often innovations involve operational risks. Will investing $X in this new feature actually pay off? What should we […]
How to Develop an Effective Lead Generation Strategy
Getting plenty of traffic does not automatically equals sales and profits. Most people need time to shop around and make up their mind, especially in the B2B niche. Case in point: cross-industry only 3% of your target audience is actively buying, 56% are not ready and 40% are at the awareness/consideration stage of their buying […]
What is a Business Model Canvas?
Based on the work of Alexander Osterwalder, a Business Model Canvas, or BMC for short, is a diagram used to visualize a business model; it allows structured organization and a quick method of evaluation and reflection on the effectiveness of a Business Models. The Role of the Business Model Canvas Whether it be in small […]
Game Plan PowerPoint Templates For Sports And Strategic Presentations
You might be a coach training your football players or maybe a manager at an organization looking to create a strategic plan. In any case, you may find it worth using some unconventional methods for presenting your ideas, such as with the help of PowerPoint Templates that can help you display your ‘Game Plan’ in […]
How To Make A PESTEL Or PEST Analysis
Performing a marketing analysis effectively is essential for evaluating the profitability of business ventures and to determine how conducive the environment may be for a business venture. The Pest Analysis is an important model that can be used as a scale to measure such factors to determine the course of action for a business.