Strategy
Learn how to make effective business strategy plans. Read articles on how to present a strategy plan to an audience, as well as the actions and decisions to achieve your business goals and objectives.
Balanced Scorecard Guide and Presentations
What is a Balanced Scorecard and how do you present it to an executive audience ? We explain the basics of the framework and provide a list of templates.
Setting SMART Goals – A Complete Guide (with Examples + Free Templates)
This guide on SMART goals introduces the concept, explains the definition and its meaning, along the main benefits of using the criteria for a business.
How To Present an Action Plan
An Action Plan is a sequence of steps that must be performed for a strategy to succeed. Learn how to present your Action plan to an Executive Audience.
An Introductory Guide to Brand Management For Business Leaders
Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33%? That’s a good pocket of growth. But it’s hard to tap into without a systemized approach. Enter brand management. What is Brand Management? Brand management is a multi-facet process of presenting and supervising the promotion of a […]
An Executive’s Guide to OKRs (Objectives and Key Results) Framework
Setting ambitious goals is easy, but reaching them is 10X harder. When that goal is divided across multiple people, the track to success can get even longer. So how do you keep your teams aligned on the same goal and ensure that their everyday work positively contributes towards a larger end-goal? You can try the OKR framework.
Marketing Plan Development: The Start to Finish Guide For Executives
When should you start thinking about your next marketing plan? Some see this as a year-end task. In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. In this post, we’ll explain how to create an effective marketing plan without wasting hours on it.
The 6 Key Principles of Effective Stakeholder Management
Every business has elements that will work toward its success. It needs a great product or service to offer value to its customers, and a dedicated team to work on the said product. Sound financial management and strategic planning are another two important aspects of ensuring the project’s success. In this article, we review another critical element that is often glossed over amidst other factors: effective stakeholder management. A deep understanding of just who are the stakeholders, what their needs are, and how to meet those needs can actually make or break an organization.
30 60 90 Day Plan for a Job Interview | The Ultimate Guide + Templates
Depending upon the job title, there are various types of plans that one might require making such as perhaps a communications plan or project plan. However, the most common plan one might require making is a 30-60-90 day plan.
What is an Innovation Strategy and Why Your Company Needs One?
This post will provide you with some pillar information for shaping your innovative vision and layering the foundation of your new innovation and growth strategy development.
A High-Level Overview on Strategic Planning
Every organization has grand goals on their business agenda. However, there is a long way between formulating those goals and seeing the results of their successful accomplishment. A lot of things can happen in-between, the project can get side-tracked, the timeline may change and new threats may emerge. To get a better sense of what needs to be accomplished and how? Most managers regularly engage in strategic planning.
Step-By-Step Guide to Creating a Viable Go to Market Strategy
The ultimate goal of any business is to grow and scale over time. Conquering a single market or customer segment is never enough – there’s always room for expanding further. To scale, businesses need to innovate and often innovations involve operational risks. Will investing $X in this new feature actually pay off? What should we […]
How to Develop an Effective Lead Generation Strategy
Getting plenty of traffic does not automatically equals sales and profits. Most people need time to shop around and make up their mind, especially in the B2B niche. Case in point: cross-industry only 3% of your target audience is actively buying, 56% are not ready and 40% are at the awareness/consideration stage of their buying […]