Strategy

Step-By-Step Guide to Creating a Viable Go to Market Strategy
Step-By-Step Guide to Creating a Viable Go to Market Strategy

The ultimate goal of any business is to grow and scale over time. Conquering a single market or customer segment is never enough – there’s always room for expanding further. To scale, businesses need to innovate and often innovations involve operational risks. Will investing $X in this new feature actually pay off? What should we […]

How to Develop an Effective Lead Generation Strategy
How to Develop an Effective Lead Generation Strategy

Getting plenty of traffic does not automatically equals sales and profits. Most people need time to shop around and make up their mind, especially in the B2B niche. Case in point: cross-industry only 3% of your target audience is actively buying, 56% are not ready and 40% are at the awareness/consideration stage of their buying […]

What is a Business Model Canvas?
What is a Business Model Canvas?

Based on the work of Alexander Osterwalder, a Business Model Canvas, or BMC for short, is a diagram used to visualize a business model; it allows structured organization and a quick method of evaluation and reflection on the effectiveness of a Business Models. The Role of the Business Model Canvas Whether it be in small […]

Game Plan PowerPoint Templates For Sports And Strategic Presentations
Game Plan PowerPoint Templates For Sports And Strategic Presentations

You might be a coach training your football players or maybe a manager at an organization looking to create a strategic plan. In any case, you may find it worth using some unconventional methods for presenting your ideas, such as with the help of PowerPoint Templates that can help you display your ‘Game Plan’ in […]

How To Make A PESTEL Or PEST Analysis
How To Make A PESTEL Or PEST Analysis

Performing a marketing analysis effectively is essential for evaluating the profitability of business ventures and to determine how conducive the environment may be for a business venture. The Pest Analysis is an important model that can be used as a scale to measure such factors to determine the course of action for a business.

Using Porter’s Generic Strategies For Your Business
Using Porter’s Generic Strategies For Your Business

When it comes to competitive advantage, Porter’s Generic Strategies act as a footprint for forming an effective strategy to enhance the scope of a business to achieve desired results.

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