A Quick Guide to Buyer Personas
Personalization. Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. In fact, every dollar invested in advanced personalization generates twenty dollars in return.
Multitasking & Context Switching Ruin Your Productivity
Did you know that about 28 billion man-hours are wasted each year because of what we now call context switching or multitasking? If you are finding that lack of focus and constant interruptions are affecting your work, then this post is for you. You’ll learn exactly what context switching and multitasking are and get some tips on how to overcome both of these productivity-breakers.
The Ultimate Guide to Using Metaphors in Presentations and Speeches
Metaphors are one of the often-forgotten tricks among presenters. Along with other figures of speech such as similes, analogies personification, and alliteration, they make your texts more engaging, memorable and eloquent. As well, metaphors serve as a great tool for breaking down complex concepts into more digestible statements.
A Quick Read on Prospect Theory and Loss Aversion
For a consumer, economic decisions are based on certain types of behavior. Prospect Theory or the loss-aversion theory in behavioral economics and behavioral finance, aims to determine people’s decision making and their tendency for loss aversion.
Overcoming Sunk Cost Fallacy: Get Better at Decision-Making
One of the first things you learn at an economics course is that you should never take irrecoverable (sunk) costs into account when you need to decide upon present or future investments. But since humans are not the most rational beings, we often forget that basic rule and let the past “investment” distort our judgments. This cognitive tendency is known as “sunk cost fallacy” and it can massively undermine both your personal and business decision-making.
How to Use Two Factor Theory to Improve Employee Engagement
Employee engagement has finally come to the forefront of the business world. A motivated, healthy and committed workforce is key to effectively scaling your business. Businesses with engaged employees enjoy lower rates of employee turnover. This leads to lower hiring costs and faster talent acquisition. A study conducted by the American Psychology Association revealed that […]
How to Use Gap Analysis to Improve Business Performance
How do you run a business that’s profitable, efficient, and primed for growth? You have to stay on top of things at once. Every process must work as perfectly as possible. At any given moment, you should know where you should invest time and resources.
Circular Economy to Save the Planet
The circular economy is an economic model based on eliminating waste and making the economy more sustainable. The model is a diversion from the linear economy, which focuses merely on the take, make, consume and dispose of method. But can the circular economy model save the planet?
Business Bullet Journal Guide: A Great Strategy to Max Your Productivity
Everyone has personal and professional goals. Everyone has bucket lists. And if our goals and wish lists are important enough, we do things to make them happen, usually in small increments.
How to Do Market Segmentation The Right Way
You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. Why? Well, because you are trying to spray and pray approach – trying to appeal to everyone and hoping that someone will bite. In most cases, such campaigns end up appealing to […]
How to Create an Effective Brainstorming Process in Your Company
Maintaining a competitive edge is critical for businesses that want to survive and flourish in today’s age of skittish consumer interests. One day you are in vogue. In a week you are out when a competitor storms the market with that unique idea. Brainstorming is the easiest trick in the books for innovations, and today […]
Matrix Organizational Structure – Is it the right structure for your company?
An organizational structure determines the chain of command and the flow of information, instructions and activities in order to acquire organizational goals. There are various structures used by organizations according to their specific needs. In this post we will discuss the various types of organizational structures, with a specific focus on the Matrix Organizational Structure […]