Targeting Metaphor PowerPoint Shapes

The Targeting Metaphor PowerPoint Shapes is a vector scene template that presents the idea of customer segmentation and targeting. Customer segmentation is a marketing technique in which a broader customer group is narrowed down to smaller and specific segments, preferably based on shared characters, e.g., requirements, interests, age group, location, etc.

Marketing professionals follow the S-T-P ( Segmentation – Targeting – Positioning) approach in customer targeting. It involves filtering out the potential consumers (segments) from the customer groups. Next, they evaluate these segments and position them based on some common characteristics for launching marketing campaigns, e.g., offers, sales & promotions, etc.

The Targeting Metaphor PowerPoint Shapes visually explains the concept of user segmentation. The first slide shows a human hand carrying a magnifying glass that focuses on 4 colorful user avatars among many greyed icons, and it depicts the targeting preceded by customer segmentation. A specific group of users is highlighted using yellow on the second slide, explaining the customer targeting concept. There are text boxes displayed in the canvas, with placeholders to write down the metaphor-specific messages, and Presenters can edit and insert the relevant information there.

Marketers and business professionals can use this template to illustrate their marketing plans or strategies. Professionals can elaborate on classifying their customer segments to identify the target market. And describe how the specific resources and efforts will be spent for marketing purposes.

The Targeting template has an attractive interface, and it can be used for business and marketing presentations. Presenters can edit the colors, fonts, text styles, and the placement of PowerPoint objects. The template is also editable on Google Slides.