Blue Ocean PowerPoint Templates & Presentation Slides
Download presentation slides to present Blue Ocean strategy and marketing theory. Our editable Blue Ocean strategy PowerPoint templates can be used in MBA courses or by business professionals.
Blue Ocean Strategy templates are inspired by the book published by W. Chan Kim and Renée Mauborgne in 2004. Both were professors at INSEAD, and Blue Ocean is the name of the marketing theory introduced on the book.
The Blue Ocean theory states that the strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.
What is a Blue Ocean Strategy?
Blue Ocean Strategy is a marketing strategy that concerns itself with exploring markets with little to no competition, thus eliminating the need to fight for consumer demand.
The basic idea behind this concept is that to achieve growth and make more profits, businesses should focus on uncovering untapped markets waiting to be explored than struggle to stay relevant in a fiercely competitive market.
The Blue Ocean Strategy was popularized by Chan Kim and Renee, and this strategy is still popular today.
What are the elements of a Blue Ocean Strategy?
A Blue Ocean Strategy is never complete without these 4 elements:
- A Blue Ocean Perspective
- Humanness in the process
- Market-creating tools and guidance
What are some Blue Ocean Strategy Examples?
Some notable real-life application of the Blue Ocean Strategy includes:
- Marvel – When it comes to superhero comics and entertainment, Marvel is second to none.
- Yellowtail – Another example of the Blue Ocean Strategy at work in the wine industry
- Stitch Fix – An example of the Blue Ocean Strategy at play in the Fashion Industry
- Cirque du Soleil – An example of Blue Ocean strategy of a company creating new market space. Cirque du Soleil challenged the original circus industry.