Segmentation Targeting and Positioning PowerPoint Template

Segmentation Targeting and Positioning PowerPoint Template is a modern presentation created using flat design that describes the stages of STP Analysis (Segmentation, Targeting and Positioning). This method is extensively used in Marketing and is a very well known process in all mature organizations. Our Template provides a slide with an introductory overall process with iconic representations. Later a high level description of the process and several slides to allow the presenter describes the analysis done.

Each of the shapes is created as PowerPoint objects, allowing the user to fully customize its properties as size, color and effects. Each slide can be used in the context of the template or migrated to existing presentations.

Segmentation Targeting Positioning can be easily summarized through the following list:

• Segmentation: The action of discovering and classifying consumers with different needs. In the personal computer market for example some consumers will demand processor speed, while others computer exterior design. Those are clearly two different segments.
• Targeting: The action of selecting in which segments I will concentrate my marketing efforts. This generally is carried out with the attractivness analysis of each segment, and the prioritization of growth. This is called targeted marketing.
• Positioning: The action of implementing the targeting. This means that with your targeting, a positioning strategy is created and an execution plan is put in place for the implementation of your marketing efforts, optimizing your product/service communication to the target.

STP Marketing has been around for some time and is part of every Marketing cookbook.

Impress your audience with our Segmentation Targeting and Positioning PowerPoint Template. Combine it with any of our Marketing PowerPoint Templates and create outstanding presentations that appeal to global audiences.