STP Marketing Stages Description
This slide describes the Marketing STP Analysis Process. What is STP ? STP Stands for Segmentation Targeting and Positioning, three modern marketing techniques for market analysis. The slide provides the following Description for each Process Stage:
- Market Segmentation:
- Identify bases for segmentation
- Determine important characteristics of each market segment
- Market Targeting
- Evaluate potential and commercial attractiveness of each segment
- Select one or more segments
- Marketing Positioning
- Develop detailed product positioning for selected segments
- Develop a marketing mix for each selected segment
Return to Segmentation Targeting and Positioning PowerPoint Template.
