STP Marketing Stages Description

PowerPoint Slide with STP Process Description

This slide describes the Marketing STP Analysis Process. What is STP ? STP Stands for Segmentation Targeting and Positioning, three modern marketing techniques for market analysis. The slide provides the following Description for each Process Stage:

  1. Market Segmentation:
    • Identify bases for segmentation
    • Determine important characteristics of each market segment
  2. Market Targeting
    • Evaluate potential and commercial attractiveness of each segment
    • Select one or more segments
  3. Marketing Positioning
    • Develop detailed product positioning for selected segments
    • Develop a marketing mix for each selected segment

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Slide Tags:

Characteristics Commercial Market Marketing Marketing Mix Positioning Potential Product Segment Segmentation Targeting

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