Segmentation Strategy Stages Slide
This slide provides a list, designed in creative flat format of the most common market segmentation techniques. The list is created in ascending order of complexity and specificity.
- Geographic: Dividing the market on geography basis. Generally city, country, state and region. This is the simples way of segmentation ideal for large international companies, where people of different regions have different needs
- Demographic: Dividing the market according to age, race, religion, gender, ethnicity, salary, family members and education. The information of this kind of segmentation is very accurate for consumers needs categorization
- Psychographic: Dividing your market based consumer personality, attitudes, lifestyle and interests. This kind of market segmentation occurs when drilling down your market along consumers interests and attitudes in order to understand what really drives them. For example, health aware consumers, and not health aware.
- Socio/Cultural: Dividing your market based on sociological or cultural variables, as social class, stage in the family life cycle, religion , race, values, beliefs and nationality.
- User Behavior: Dividing oyur market based on consumption behavior of groups of consumers mainly taking into account lifestyle and purchase patterns.
