Kotler is a marketing model that describes customers in five levels of need. These levels of needs range from functional to emotional needs. Kotler’s model has established three driving factors that attract customers; Needs, Wants, and Demand. Businesses use this model for product analysis and customer needs. It is used in different areas of product development from product planning to sales and marketing. The Kotler Product Levels PowerPoint Template is an editable diagram for businesses to identify the needs and wants of customers. A ready-to-use PowerPoint diagram assists professionals to demonstrate how products satisfy customer’s expectations and needs.
The Kotler Product Levels PowerPoint Template is an onion diagram for the marketing analysis model. This diagram template is a flat diagram of concentric circles. At its core, the diagram shows a product with four customer need levels. The core product is where you can describe the core benefits of a product. The additional levels include Generis product, Expected product, Augmented product, and Potential product.
Five levels of need in Kotler’s product model is useful for all product and service business. The business analysts use PowerPoint for Kotler model to present various levels of the product. This template is also useful for educating business students about the methods of analyzing customer needs.
The PowerPoint diagram for the Kotler model is a collection of six slides that are editable with many design variations. The PowerPoint formatting toolbar provides a range of editing features like shape fill, gradients, and effects. The professionals in the field of marketing and sales use Kotler’s five product levels as a framework. It enables them to analyze products from the perspective of a customer. This method further helps the marketing team to leverage different levels of need to reach the target audience. Therefore, presenters can use the PowerPoint template of Kotler’s product levels to discuss ideas in team meetings. Also, check our collection of onion diagrams for PowerPoint.