Home PowerPoint Templates Marketing Philip Kotler Marketing New Values PowerPoint Template

Philip Kotler Marketing New Values PowerPoint Template is a flat design professional presentation containing the Marketing New Values Matrix tool, described by Philip Kotler in this book  “Marketing 3.0: From Products to Customers to Human Spirit”. The Matrix facilitates the analysis of new customers, moving away from consumer-centric theories, that views the consumer as a passive targets of marketing, to a analyze the different factors that drive the customer. In this new era of Marketing, consumers are approached in a more holistic way; treated as whole human beings, with minds, hearts and spirits. This new consumers, search for companies and organizations that fulfil their deepest social, economic and environmental needs, and those are the factors and insights marketers need to analyze and target.

The Marketing New Values Matrix is a tool to generate “good quality conversations” about new customers , covering the different aspects of their needs. This means traversing the Values axis (Mission, Vision and Value) through the emotional and human aspects of consumer needs (Mind, Heart Spirit). Each quadrant of the Matrix allows the Marketing Analyst to treat different approaches of the mix, in order to provide satisfaction to a need, or potential need, of new human customers.

We provide a complete catalog of Marketing PowerPoint Templates with useful models, that will complement any Marketing Analysis and Plan, though the use of simple models. It is essential to understand that the models are only a tool of analysis, and that the content generated during the analysis is whats give value to the presentation.

Impress your audience with professional Flat design Marketing Models, and present your results of your Marketing Analysis with the Philip Kotler Marketing New Values PowerPoint Template.

  • Slide 1: Title slide with the full 3x3 Marketing New Values Matrix, mission, vision, values labels on the left, mind, heart, spirit labels across the top, and editable matrix cells.
  • Slide 2: Simplified 3x3 matrix diagram with two orange highlighted cells, a directional arrow, and a short editable text caption below.
  • Slide 3: Fully labeled New Values Matrix with mind, heart, spirit columns, mission, vision, values rows, why, what, how side labels, Marketing 1 to Marketing 3 bottom labels, and editable cell text.
  • Slide 4: Highlighted matrix-cell analysis slide for the top-left cell, with target and network icons in an orange cell and an editable white text panel.
  • Slide 5: Highlighted matrix-cell analysis slide for the middle-left cell, with eye and network icons in an orange cell and an editable explanatory text panel.
  • Slide 6: Highlighted matrix-cell analysis slide for the bottom-left cell, with bar and network icons in an orange cell and an editable text panel.
  • Slide 7: Highlighted matrix-cell analysis slide for the top-center cell, with target and heart icons in an orange cell and an editable text panel.
  • Slide 8: Highlighted matrix-cell analysis slide for the center cell, with eye and heart icons in an orange cell and an editable text panel.
  • Slide 9: Highlighted matrix-cell analysis slide for the bottom-center cell, with bar and heart icons in an orange cell and an editable text panel.
  • Slide 10: Highlighted matrix-cell analysis slide for the top-right cell, with target and spirit icons in a gray cell and an editable text panel.
  • Slide 11: Highlighted matrix-cell analysis slide for the middle-right cell, with eye and spirit icons in a gray cell and an editable text panel.
  • Slide 12: Highlighted matrix-cell analysis slide for the bottom-right cell, with bar and spirit icons in a gray cell and an editable text panel.
  • Slide 13: Mission concept slide with a large bullseye icon on the left and an editable white text card titled Mission.
  • Slide 14: Vision concept slide with a large eye icon on the left and an editable white text card titled Vision.
  • Slide 15: Mind concept slide with a large network icon on the left and an editable white text card titled Mind.
  • Slide 16: Spirit concept slide with a large yin-yang icon on the left and an editable white text card titled Spirit.
  • Slide 17: Values concept slide with a large vertical bar icon on the left and an editable white text card titled Values.
  • Slide 18: Heart concept slide with a large heart icon on the left and an editable white text card titled Heart.
  • Slide 19: Icon set slide showing six editable vector icons for mind, vision, mission, spirit, values, and heart.
  • A marketing strategist can use the full New Values Matrix to explain how mission, vision, and values connect with mind, heart, and spirit in a planning workshop.
  • A brand manager can use the highlighted matrix-cell slides to guide a team through each customer value intersection and capture implications in the text panels.
  • A consultant can use the mission, vision, values, mind, heart, and spirit icon slides to define terms before recommending a values-based marketing direction.
  • A business instructor can use the labeled matrix and concept icons to teach Marketing 3.0 principles and prompt classroom discussion around customer motivation.
  • 100% editable presentation template
  • Compatible with Microsoft PowerPoint and Google Slides
  • 16:9 aspect ratio slides
  • Scalable vector shapes, icons and illustrations
  • AI-Ready for Microsoft Copilot and Claude
  • Instant access and download

Q: How should a presenter explain the 3x3 Marketing New Values Matrix without overwhelming the audience?

A: Start with the full labeled matrix to establish the two axes, then move through the highlighted cell slides one at a time. Use each orange or gray focus cell as the conversation anchor, and place only the key interpretation in the white text panel. This keeps attention on one strategic idea before moving to the next intersection.

Q: Who is this template best suited for in a marketing discussion?

A: This template fits presenters who need to frame marketing around human values rather than only products or transactions. Brand managers, consultants, educators, and strategy teams can use the mission, vision, values, mind, heart, and spirit slides to align stakeholders before making decisions about positioning, messaging, or customer engagement.

Q: Why does the deck use icons and highlighted matrix cells instead of only a table?

A: The visual metaphors make an abstract marketing framework easier to discuss. The bullseye suggests mission, the eye suggests vision, the heart signals emotion, and the yin-yang represents spirit. Highlighting one matrix cell at a time turns the model into a guided analysis path rather than a static grid.

Philip Kotler Marketing New Values PowerPoint Template

20-slide marketing presentation template with New Values Matrix slides and mission, vision, values icons

20 slides AI-ReadyWorks with PowerPoint & Google SlidesDownloadable PPTX + AI prompt kit

Philip Kotler Marketing New Values PowerPoint Template is a 20-slide marketing presentation template for explaining Kotler's Marketing 3.0 value model. It includes a 3x3 Marketing New Values Matrix, highlighted matrix-cell analysis slides, axis label diagrams, and icon explanation slides for mission, vision, values, mind, heart, and spirit in Microsoft PowerPoint and Google Slides.

You must be logged in to download this file.

DOWNLOAD
Details
20 Slides
16:9 Aspect ratio
100% Editable
Category
Rating
6 votes, average: 3.50 out of 56 votes, average: 3.50 out of 56 votes, average: 3.50 out of 56 votes, average: 3.50 out of 56 votes, average: 3.50 out of 5
Loading...
Aspect ratio
16:9, 4:3
Item ID
6530-02
Works with
Microsoft PowerPoint Microsoft Copilot Claude for PowerPoint
Other formats supported
Microsoft 365 Keynote Google Slides
How to get this PowerPoint Template?

Subscribe today and get immediate
access to download our PowerPoint templates.

Subscribe Now