Brand Essence Wheel PowerPoint Diagram

The Brand Essence Wheel PowerPoint Diagram illustrates marketing model of capturing brand identity. It shows 3 rings in a concentric circle, describing characteristics, values, and essence of brand as whole. The brand essence uses these characteristics and values to compile words (1 to 3) that define a brand. This marketing format was created by Bates for deeper understanding of brand image and communicating it to customers. The most recognized examples of brand essence are: Apple – Think Differently, Walt Disney World – Magical, Volvo – Safety. The editable template of Brand Essence Wheel will help present the attributes that uniquely separate a brand from its competition.

The brand essence wheel is a brand strategy essential. It assists in creating a foundation for growth of company and its professional identity. Identifying the brand essence means, finding a single emotional idea that describes the company. The wheel diagram for branding concepts helps map out all the necessary components of business and its products. A map diagram helps simplify the attributes for analysis. At its core, the diagram shows value proposition i.e. innovation, quality, or comfort. The second ring is divided into two sections facts vs. brand personality. It involves important facts about brand and what it represents. Whereas, the outer ring shows four quadrants to get buyer’s perspective.

The Brand Essence Wheel PowerPoint Diagram provides a circular wheel layout. It is an editable PowerPoint template with text placeholders to add brand-related information. Professionals can take advantage of this diagram as part of brand development strategies.