Above the Line Marketing PowerPoint Template

The Above the Line Marketing PowerPoint Template features a creative presentation design to compare the three marketing strategies: Above the line, Below the line, and Through the line. These marketing strategies were originally designed for traditional marketing, but in the broader scope, these are also applicable to digital marketing techniques. These three strategies have specific pros and cons; thus, they work for different goals and scenarios. We can summarize the three in this short form:

• ATL: In an Above-the-line strategy, large marketing campaigns are launched without specifying the targeted market segments, e.g., TV ads, promotional campaigns, and billboards. In this case, the aim is to create a brand identity and generate a mass customer base. 
• BTL: Below-the-line marketing strategy is a specified and more precise form of marketing. It involves deciding the market segments and launching campaigns such as sponsorships, direct emailing, call marketing, etc. 
• TTL: Through-the-line strategy combines both marketing forms that involve a wholesome approach to marketing. Thus, it includes both targeted and non-targeted marketing approaches. 

On the first slide of this Above the Line Marketing PowerPoint Template, there are three columns indicating the three types, and in rows, users can mention the relevant points such as media, cost, audience, and feedback. These rows are shown with grey shades. On the following slide, only the ATL segment has a colored outline to discuss it in more detail, while the others have a dark grey color scheme. Likewise, the next slides have a horizontal arrangement of the sections to add relevant points and to discuss their relationships. So, download this PPT template and choose from the provided slides to prepare interactive marketing presentations. This marketing strategy template is also ideal for training or orientation about the three forms of marketing. Users can conveniently change the colors and font styles and edit the slides using PowerPoint.