How to Create A Perceptual Map: Unveiling Competitive Landscapes
Acquiring awareness of the marketplace and consumers’ impression of your brand is critical for a brand positioning strategy. Let’s see why a Perceptual Map is the best tool for this task.
Kraljic’s 2×2 Supply Segmentation Matrix Explained
Learn how to effectively categorize and manage suppliers based on supply risk and strategic importance by using the Kraljic’s 2×2 Supply Segmentation Matrix.
How to Create a Service Blueprint That Drives Business Success
Discover why a service blueprint should be included in your service delivery process for increasing a system’s efficiency with this guide.
Jobs-to-be-done Theory, Framework and its Application: A Guide
The Jobs to be Done theory appeals to the concept that products and services must align to the needs of customers to succeed in the market. In this article, we will explain in detail what the JBTD theory and framework is, with detailed examples of its application.
How To Create a Content Marketing Plan using PowerPoint Templates
In the last year the changes within the internet marketing space (SEO, SEM, Social Media and PR) have forced the Marketing Agencies, Consultants, Startups and Corporate Marketing areas to drive focus to their Inbound Marketing. In this post we will guide you for the initial steps any Marketing area, startup or even consolidated corporate Marketing […]
Skills Matrix: What it is and Why do you Need to Create One?
In this article, we will explain what a skills matrix is, its benefits, and the difference between a skills matrix and a competency evaluation matrix.
What are Affinity Diagrams and How to use Them? (Examples + Templates)
An affinity diagram is used to organize ideas, and opinions, sort through data, and other types of information. In this article, we explore what an affinity diagram is, examples and templates.
Quick Guide: Understanding the Pareto 80/20 Principle
Some observations by economists, sociologists and philosophers have been remarkable in shaping the way people view the world. One such observation was by an Italian economist named Vilfredo Pareto. His observation regarding the wealth inequality in Italy led to the Pareto principle. This principle is also known as the 80/20 rule and explains something quite […]
Best PowerPoint Templates for Presenting Decision Making Models
Different decision-making models are used to cater to the various needs of a business. In this article, we review some of the best decision-making models available.
Psychological Biases to Avoid When Decision-Making in Business
Psychological Biases are related to the way we process information and how we relate to others. In this post, you will learn more about how it affects you in business and personal environments.
Turning Your Data into Eye-opening Stories
What is Data Storytelling is a question that people are constantly asking now. If you seek to understand how to create a data storytelling ppt that will complete the information for your audience, you should read this blog post.
Quick Guide to Project Kick Off Meetings
Every time a team must begin a project an essential set of meetings must happen to ensure the success of the project. In this blog post we discuss the Project Kick Off Meeting and why it´s so important at the beginning of any new project.