Using the SCARF Model for Workplace Efficiency
The modern workplace is like a social minefield. People can nowadays feel offended by things which would have been hard to consider offensive a few years back. Partly, this is because of increased awareness regarding social issues, however, many times people also tend to trivialize issues to appear as victims. Furthermore, employee motivation is also […]
Using Heuristic Problem-Solving Methods for Effective Decision-Making
Heuristics are essentially problem-solving tools that can be used for solving non-routine and challenging problems. In this article, we review heuristic method as a practical approach for a short-term goal, such as solving a problem.
The CEO’s Guide to RPA: Robotic Process Automation Explained
Robotic process automation (RPA) is one of the hot topics in the space of digital transformation. Organizations are heavily investing in reducing repetitive tasks of low value in order to migrate their talent to more sophisticated and creative responsibilities. This article provides an executive description of RPA and its current business state of the art.
ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained
When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. In marketing, this journey and its relationship with the marketing efforts is modeled as […]
How the Endowment Effect can Affect Businesses
Businesses can be affected due to consumer behavior that they might find hard to predict. Many theories, models and research have long tried to predict motivations of consumers for buying goods or services based on consumer preferences
Blended Learning Models and How to Implement Them
Learning is no longer confined to merely brick and mortar schools where students are confined to whatever is taught by the teacher. It is now common for students to reach out to multiple sources, especially via the Internet to enhance their perspective regarding a topic. In this article we explore the Blended Learning models and how to implement them.
The Executive’s Guide to Marketing Automation
Automation, analytics and big data are among the top of mind concerns for marketers these days. And it makes perfect sense as the volume of data has grown exponentially over the past several years and it becomes impossible to effectively deal with such volumes manually. In this article we present different marketing automation examples and explore how tools help improve the lead scoring process, boost customer retention and scale email marketing campaigns.
70-20-10 Model for Learning and Development
People don’t like to admit it; however, many people indeed learn skills not before but during a job. When labeled as an ‘expert’; people tend to shy away from admitting that they lack knowledge of certain aspects of their job. This is usually nothing to be shy about since changing trends, technology and consumer demands […]
Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue
The competition today, both in the product and services space, is tougher than ever. Superior UX (user experience) and CX (customer experience) are the two key battlefields with the most at stake. Should we still stay with the sales-led business growth model or pursue the newer product-led growth (PLG) paradigm? Let’s deep dive into the matter.