Retail Purchasing Pathway PowerPoint Template

Retail Purchasing Pathway PowerPoint Template: A handy tool for explaining the AIDA model. The acronym stands for Attention, Interest, Desire, Action. The model suggests an understanding of how to target a market effectively. Moving from step to step, the process includes some percentage of prospects, while others leave the funnel or stop their path. The presenter can describe the actions and strategies on each step of the path.

1. Attention is the stage to attract the customer. A print ad, photograph or PowerPoint Illustrations. Something to capture the market attention.
2. Interest references the information, such as product details, prices, and availability. They are created to provide market interest in the product advertised.
3. Desire to convince customers that they need the product or service. The description may suggest the benefits of purchasing.
4. Action leads customers towards making a purchase. Something is done to the urge to act now. There may be a promotional offer or a limited sale discount.

The 4 stages demonstrate that consumers must be aware of the product or service offered. Be sufficiently interested to pay attention to the benefits and have the desire to purchase it. This PowerPoint clearly explains those stages. This section provides a detailed discussion of the AIDA concept.

The design is simple. Strategically, the template can be used for promotions and sales channels. Use to grab attention, tell a story, and inspire action.