RABOSTIC PowerPoint Template

The RABOSTIC PowerPoint Template features editable diagram slides to present the stages of developing an effective IMC plan. Creating a strong Integrated Marketing Communication plan ensures a multi-faceted marketing approach to earn maximum sales and customer satisfaction. RABOSTIC is an acronym for:

• Research & Analysis
• Audiences
• Budget
• Objectives
• Strategy
• Tactics
• Implementation
• Control

These steps cover each aspect of the successful marketing strategy ranging from making a plan to handling the review. This RABOSTIC PowerPoint Template carries three representative slides. The first slide has eight colorful oval rows representing the mentioned RABOSTIC factors. These rows are added using multicolors, meaningful graphical icons, and representative alphabets. Users can mention the presentation points in front of each row by editing the placeholder text.

In contrast, the following slide shows a detailed illustration of how this RABOSTIC model works. It represents the connectivity of this eight-step linear process in a cyclic planning process. This concept is illustrated using two vertical rectangular shapes connected through angled arrowheads. One of the segments shows the three-step research and decision-making cycle. The other one displays the 8 stages of the RABOSTIC cycle. The slide also mentions the involved information streams of this cyclic process.

The third slide of our RABOSTIC PowerPoint Template features a horizontal arrow illustration with 6 multicolor square segments. These shapes represent the six stages of the SOSTAC model. This model is a derivative of the RABOSTIC model that is applied for situational modification of the marketing plans. Users can grab this RABOSTIC slide template for their marketing and business presentations. Presenters can choose between slides and discuss the RABOSTIC or SOSTAC model for PowerPoint presentations. Download and try it now!