Prospect Theory PowerPoint Template

Present the various aspects of decision-making with our engaging Prospect Theory PowerPoint Template in your business meetings. Prospect theory refers to the psychological framework in which people react strongly when they expect a certain loss rather than a similar benefit. Thai theory is represented by a chart displaying the magnitude of gains and losses. The curve for losses is steep, indicating that the emotional impact of a perceived loss is greater for customers than the satisfaction of a gain of a similar value. Therefore, marketers utilize these insights and craft advertisement campaigns targeting loss aversion, i.e., what will you lose if you don’t buy our product, thus increasing people’s engagement.  The y-axis displays the positive and negative values, while the x-axis can help professionals demonstrate the value of gains and losses. All the values in a prospect theory are measured from a reference point.

The Prospect Theory PowerPoint Template begins with a line chart slide with four quadrants. The first slide has two sections. The left section has a chart. On the right side of the slide, there are four rectangular shapes, each of which explains different factors of a prospect theory. You can leverage infographic icons to visualize and explain the concepts of:

• Certainty Preferences
• Loss Aversion
• Relative Positioning
• Small Probabilities

The second and third slides help marketers and data analytics to explain with examples that customers feel the gain of $100 less than they feel the $ 100 more. The last slide shows a comparison table with two columns and five rows each for users to explain the differences between utility theory and prospect theory. The title bar has a gradient color scheme. Moreover, our template is fully editable, and users can change the PPT components of the template to fit their needs perfectly. They can also repurpose the slide layout and change the chart type and other template features to present the relevant concepts or business models. Download the prospect theory PPT slide template and edit it now for your business presentations. Grab it today!