Market Attractiveness Framework PowerPoint Template

Market Attractiveness Framework is a portfolio analysis tool used in marketing management. It measures the performance of products and services that make or take money. With the help of market attractiveness analysis, investors can look at the opportunities to invest in. For anyone who is planning to invest or expand a business, this method helps determine profitability in the market or product position.

The Market Attractiveness Framework PowerPoint Template is a marketing model for business presentations. It is a rectangle-shaped graph template to measure market attractiveness over business strength. When conducting a portfolio analysis, the PowerPoint template for the market attractiveness framework can help professionals to structure information. You can map products in a graph, based on strength of each product.

The Market Attractiveness Framework is a graph divided into three areas in terms of business strength. The areas are harvest & Digest, Selective Investment, and Grow & Invest. These areas help strategize the actions for strong, medium, and weak products. Several factors affect market attractiveness and business strength. Depending on these factors, the products are mapped on the framework for further analysis. Items in Grow & Invest section, for example, are of the matrix are of high market attractiveness and business strength.

The Market Attractiveness Framework PowerPoint Template provides a bigger picture of sales performance which focuses on investment. The presentation of the market attractiveness framework provides a single image to analyze investment opportunities. In this way, users can discuss ideas to yield the biggest growth. There are two slide templates with different background options. Users can copy the desired slide or change the layout of template in PowerPoint.