Buyer Funnel Sales Process PowerPoint Template

The Buyer Funnel Sales Process PowerPoint Template is a 3-column diagram featuring inbound marketing methodology. A traditional buyer’s sales funnel is a visual representation of a customer’s journey from advertising up to converting into an ultimate sale. However, this funnel diagram shows the buyer’s journey on the left and marketing tactics on the right. The middle segment demonstrates tools that enable an automated sales process. These process steps further result in consultation or sales call when a lead is ready to make a purchase decision. The PowerPoint buyer funnel diagram is designed for online marketing strategies to attract prospects through personalized content.

The Buyer Funnel Sales Process PowerPoint Template is a multi-step diagram for content-based marketing strategy. The buyer’s journey column highlights four stages from the hierarchy of effects including: Awareness, Interest, Consideration, and Decision. The content planning column facilitates high-value educational content that captures ideal customers to the business’s website. The content marketing tactics can be channels (search engine and social media) and products (blogs and eBooks). A content strategy for each step of the sale process nurtures prospects by guiding them towards sales decisions.

How does an inbound sales funnel work? The prospects provides contact information in return for acquiring valuable content. The data goes into the sales funnel, where automation feeds more information relevant to their interests or needs. Take email marketing as an example of the buyer funnel process. The prospects subscribe to a newsletter with their preferences. Afterwards they receive weekly newsletters and promotional content based on their specified preference. The inbound marketing funnel process increases the chances of engaging interested prospects and gains towards business.