Brand Architecture PowerPoint Template

Present the multiple aspects of your brand and product strategy in the stakeholder presentations with our editable Brand Architecture PowerPoint Template. Brand architecture is a framework that a company uses to determine how its master brand and sub-brands relate to each other and how they position themselves in the market. There are multiple branding models, and the decision driver behind all four is risk tolerance versus the product’s cost. For instance, a branded house is cheap but carries a high reputational risk. Whereas a house of brands has low risk but higher costs to establish brand awareness. The brand architecture slide template includes two slides with the same diagram: one on a white background and the other on a dark background. The four models are:

• Brand House
• Endorsed Brand
• House of Brands
• Hybrid Architecture

The Brand Architecture PowerPoint Template features a central hub-and-branch structure, with the master node connecting to the four color-coded architecture models. Each of these models expands into two further categories. A brand consultant uses this layout in client audit presentations to map the brand’s current architecture and effectively highlight inconsistencies. In his next stakeholder presentation, a marketing director uses a branching diagram to determine whether the new product will use the parent name (branded house) or operate independently (hybrid architecture). This is also useful for board members to understand comparisons easily. A brand strategy uses the branch model to communicate that certain acquired brands should shift from individual identities to an endorsed model.

Download the brand architecture PPT template to structure your next brand strategy for executive presentations. Additionally, visit our collection of diagram templates and select the most suitable design based on the information you want to communicate.