When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. In marketing, this journey and its relationship with the marketing efforts is modeled as […]
Buyers “purchase journeys” are rarely linear. In the current omnichannel landscape they connect with a brand through multiple touch points on their way to conversion – a purchase, an inquiry, a booking or another meaningful action. What’s more important though is that 79% of marketing leads never convert to purchases. And 96% of website visitors […]
As our content catalog has grown, we have started to publish free PowerPoint slides every new week. Our free slides have had a very good adoption and we could also notice the number of free downloads is increasing over time. Reusing our 100% editable PowerPoint diagrams and slides can help to save many hours of work per week while you can produce visually appealing […]
Funnel diagrams are often used for representing different stages of a process and to identify potential problem areas. Creating a funnel chart from scratch can be nearly impossible without diagram makers and drawing applications; even then making a funnel diagram isn’t easy. The best way to create funnel diagrams is to simply use ready-made PowerPoint […]