VALS Framework PowerPoint Template

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Presentation of VALS Framework Diagram

The VALS Framework PowerPoint Template is a marketing concept presentation for predicting customer behaviors. VALS stands for Values and Lifestyles. It is a research methodology designed for market segmentation based on the traits of humans. The VALS template 6 slides providing a model in two PowerPoint backgrounds. There are two slides with pre-explanatory text which can be used as training material. The diagram shows target audience is classified into eight lifestyle types where each type behaves differently. These lifestyle types include innovators, thinkers, achievers, believers, strivers, experiencers, makers, survivors.

VLAS framework is a marketing methodology used by various companies. It helps design the products and services in a way that appeals to consumers. By using the VALS methods in a customer survey or product development, the business can understand consumption based on lifestyle. Out of 8 lifestyle types, the primary motivations are innovators and survivors (horizontal dimension) and resources in vertical dimension. The motivation segment people based on three types i.e. ideas, achievements, and self-expression. Whereas, the resources segment people based on factors like income, education, intelligence, energy

The PowerPoint templates of VALS framework contain two design variations. Because there are several ways to apply VALS framework methodology in different situations. For example, market, competitors, and demographic surveys to determine new direction for business. VALS framework template will let presenters design company’s approach based on its primary motivation.

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16x9
Item ID
20639-01
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Supported Versions:

PowerPoint 2007PowerPoint 2010PowerPoint 2013PowerPoint 2011 MacKeynotePowerPoint 2016PowerPoint 2016 MacOffice 365Google Slides
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