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Customer Success Management is a business approach that ensures the customers of a business will achieve success by using the company’s products and services.
This differs drastically from the concept of managed dissatisfaction, which refers to the downfall of a company losing sight of the client success, or in other words unhappy customers. Blockbuster, for example, used a business model called managed dissatisfaction.
On the contrary, Customer Success builds a strong relationship between the company and the customers, aligning client and vendor goals for mutually beneficial outcomes.