Brand Awareness PowerPoint Templates & Presentation Slides
Download 100% editable brand awareness presentation templates and slide designs for PowerPoint and Google Slides. Our editable brand awareness templates can help you to present your brand and company to an audience, including information about your target customers, target market and more.
Brand Marketing PowerPoint Template
Brand awareness is a concept used in marketing that explains how familiar consumers are with your brand. To quote the IAB, “Awareness is defined as recognition of the brand or product category in general.”
We can replace “brand” with “company” because the same definition applies to both terms. A good way to improve your brand awareness would be to run focus groups with target customers on a global scale asking them questions such as:
- What do you like about our company/brand?
- What don’t you like about our company/brand?
- What would you change about our company/brand?
This way, along with cross analyzing your findings from other focus groups among different countries and cultures, you’ll know where there are major discrepancies in order for you to make the necessary corrections accordingly before taking those results back to your R&D department for further evaluation.
Brand awareness is normally part of a brand management strategy as well as a well-rounded successful marketing plan.