Market Analysis RFM Model PowerPoint Template

Our Market Analysis RFM Model PowerPoint Template provides an infographic design to present the market analysis. The RFM (Recency, Frequency, Monetary value) model is a market analysis tool to categorize customers according to their purchasing habits. It is an authentic tool used by companies to recognize their best customer because it involves quantitative factors. In this analysis, professionals evaluate data about the past buying routines of the customer base, e.g., when the customer made his last purchase (recency), how often he comes to buy from your brand (frequency), and how much he spent (monetary value). After analyzing these details, the customers are given ratings from 1-5 (worst to best), creating categories.

Presenters can use this Market Analysis RFM Model PowerPoint Template to showcase their marketing analysis results. The template carries three impressive designs for this purpose. The first one displays three intersecting circles with representative infographic icons. Each segment denotes the three factors of this RFM model. The PowerPoint shape circles carry contrasting colors, and the spotlight effect is created by individually color-highlighting the circles on different slides. It enables users to display customer ratings for the three factors. The second design is a three-column slide with icons and editable text. Similarly, the other layout has a three-segment triangular figure mentioning the bold letters in each segment. Presenters can choose between the slides for use in their professional presentations.

Professionals can use this Market Analysis RFM PowerPoint Template for multiple purposes. It can help showcase the customer categories after performing a thorough analysis. Business executives can discuss and design their marketing strategies according to these results. For instance, launching marketing campaigns for recent customers to make them think about shopping again. Likewise, businesses plan to stay connected with customers with high monetary value. In short, professionals can utilize these slides to discuss necessary marketing plans with their teams. This PowerPoint template can also be used to display the market analysis before stakeholders. Try it now!