Hourglass Marketing Funnel PowerPoint Template

The Hourglass Marketing Funnel PowerPoint Template is an elegant diagram layout. It presents customer journey stages model in an hourglass shape instead of traditional funnel diagram. Because hourglass shape creates an effective illustration of narrowing down and expanding processes. The two sides of hourglass diagram represent two main phases of customer journey i.e. pre-purchase and post-purchase. It is an ultimate customer lifecycle diagram template to describe the progress of consumer. This progress involves finding, considering, product purchasing, adapting, and maintaining brand loyalty.

The Hourglass Marketing Funnel PowerPoint Template contains two slides of similar diagram but different background colors. The blue phase shows pre-purchase activities whereas yellow part displays levels of post-purchase. These slides also contain several text placeholders for keynotes of customer journey concept. Further, pre-purchase section includes 6 stages. While post-purchase has four levels.

• Pre-Purchase: Engagement – Education – Research – Evaluation – Justification – Purchase
• Post-Purchase: Adoption – Retention – Expansion – Advocacy

This template presents a model of modern marketing approach for improved representation of customer journey. The diagram here provides a complete picture of customer journey in single slide. The hourglass shape of diagram illustrate idea that there is more beyond point-of-purchase. Furthermore, 10 stages give a comprehensive overview of customer lifecycle all the way through. Although all customers do not always go through all stages. But this PowerPoint diagram template displays a generic marketing funnel diagram.