GTM Selling Time Comparison Template
This is a Go to Market slide included in the professional Go to Market Presentation Template that compares Core Selling vs. Non-Core Selling. Both columns have bullet points with placeholder text, these are areas where the presenter can customize the content.
Between the two columns, there are two vertical arrows pointing towards each other. The arrow pointing to the left towards “Core Selling” is blue and the arrow pointing to the right towards “Non-Core Selling” is white, which might imply a flow or transfer between the two concepts.
The purpose of this slide in a Go-to-Market (GTM) presentation is to distinguish between Core Selling and Non-Core Selling activities, allowing the presenter to clarify and emphasize the allocation of time and resources in the sales process.
Core Selling refers to the essential activities that directly contribute to the sales pipeline and revenue generation. These might include lead qualification, customer meetings, proposal creation, and closing sales. The focus on Core Selling in a GTM strategy would be to prioritize and optimize these activities since they are directly linked to the company’s primary goal of generating sales.
Non-Core Selling encompasses activities that support the sales process but do not directly lead to a sale. These can include administrative tasks, internal meetings, training, or market research. While these activities are important, they do not have an immediate impact on revenue and can sometimes detract from time spent on Core Selling activities.
The arrows pointing towards each other represents the need to balance these activities. It can also represent a Go to Market strategy to shift focus and time from Non-Core to Core Selling to increase efficiency and drive sales.
The slide could be used as part of a GTM presentation to initiate discussions on how to streamline sales operations, reduce the time spent on Non-Core activities through automation or delegation, and increase direct selling time to boost sales performance.
This differentiation is crucial in a GTM plan to ensure that the sales team is aligned and focused on the most impactful activities that will lead to successful market entry and revenue growth.
To learn more about Go to Market strategy, we recommend reading the article on what is a Go to Market Strategy, and download the 100% editable Go to market slide templates compatible with PowerPoint and Google Slides.
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