This PowerPoint Template describes the Threat from Substitution Products/Services from the Porter’s Five Forces Model. The existence of substitute products and services increase the probability of customers to switch to alternatives. Substitutes reduce the size of the market of the industry.
Potential factors affecting this force:
- Propensity of Customers to Substitue
- Price of substitue
- Cost of Switching
- Differentiation of products
Return to Flat Porters Five Forces PowerPoint Template.