Crossing the Chasm Segment Selection

The Crossing the Chasm Segment Selection is a detailed presentation template with three variant slides, each discussing the market adoption concept “crossing the chasm”. The crux of this marketing concept is the complex transition in sales between two market segments separated by a significant gap, known as a chasm. Prior to this graph are the two common customer segments: tech enthusiasts and visionaries. In contrast, the other side of the chasm comprises three customer groups: pragmatists, conservatives, and skeptics. These customer segments are based on their purchasing trends: early adopters are those who purchase early but are usually fewer in number, while the early majority and laggards are often difficult to convince to buy but are large in number. The turning point for most businesses or startups is the difficult-to-cross chasm phase. This concept of customer groups and chasm is represented using a graphical diagram in this PPT template. The slide features a line graph with shaded areas representing various phases of the sales journey.

The other slide of this Crossing the Chasm Segment Selection template shows a graph representing the urgency of need. It shows 6 customer groups with different needs and compares their sales likelihoods. The last slide shows a matrix for launching the customer sweet spot, where you can display the data points across two parameters:

• Problem Urgency
• Adopter Type

Startup founders, entrepreneurs, marketers, product managers, sales associates, business strategists, and consultants can use this template layout to explain customer adoption, market segmentation, and business strategy in investor meetings. The crossing the chasm segment template includes editable PPT features that you can adjust based on your needs. Download the Crossing the Chasm template and edit it to discuss significant business concepts effectively!