Content Marketing Matrix PowerPoint Template

Make a difference in your marketing strategy by implementing our Content Marketing Matrix PowerPoint Template for your business or brand. This matrix chart is commonly used to organize the content according to the audience in the specific phase of the purchase funnel. The x-axis of this chart represents the sequence from awareness to purchase, and the y-axis indicates the content approach from rational to emotional. The four quadrants of the matrix signify the four types or categories of the content that would be created keeping in mind the specific stage of the funnel and customers’ requirements, i.e., emotional, educational, inspiring, and convincing. For instance, at the beginning of the purchase funnel, the content required for conversions should be educative (including infographics to educate about the brand) and emotional to keep them attached. Likewise, there should be inspirational content like celebrity endorsement at the time of conversion. One element that is common to every type of communication is e-news, which is a suitable marketing medium for all customers or leads. 

This Content Marketing Matrix PowerPoint Template carries a multi-colored slide with two background color variations. The outer boundary of the matrix’s rectangular shape has four colors on the edges, representing the four quadrants. In the central area, specific graphical icons indicate the content types for each part. The colors around the circles of these infographics match the color of the segment. The variations on the x and y axis are displayed through dotted lines and rectangular shape labels. Users can choose from the two slides and include them in their presentations about content strategy. They can modify the arrangement of icons and change the colors accordingly. This PPT template can be edited using PowerPoint, Google Slides, and Keynote. You can also scroll through our content marketing templates for other options. Download now!