In basketball, the defense is just as important as the offense. The game is about having the higher or even highest score possible. Preventing the opponent from scoring is the next important step in winning a basketball game. This is synonymous to the necessary steps taken by corporations when they want to have the biggest market share or even in attempts to monopolize the market. One of the company moves that is similar to a defense is when a brand launches substantial commercial ads whenever there’s a new competitor being introduced to the target market.
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