B2C Customer Journey Map PowerPoint Template

Demonstrate the stages of your customer journey by using our B2C Customer Journey Map PowerPoint Template. Businesses construct this journey map to resolve a problem affecting their user experience at any point of the journey. The B2C (Business to Consumer) selling involves direct sales of products or services from businesses to consumers without any middle-man or retailer. For instance, in e-commerce sales, people buy their required products directly from business platforms. The B2C customer journey map is constructed based on the user persona to refine the touch points for a flawless customer experience. However, professionals can also create a journey map to rectify the reported or detected issues.

This customer journey map template is a one-pager solution to preparing an easy-to-understand journey map. It carries editable sections that are easy to modify according to the presented data. The slide is a 6×6 matrix diagram representing the stages of the customer journey in columns and the activities in rows. Above this matrix diagram, there are three rectangular boxes to mention the guiding principles. These guiding principles are the fundamental points that should be considered while solving any issue or creating a map. The stages of a B2C customer journey are: discover, investigate, join, contribute, receive, and use. Thus, it can help thoroughly analyze every interaction consumers make with the selling party.

The first row of the matrix diagram indicated as www mentions the name of the platform or the website, and its corresponding sections list the steps performed at each stage, e.g., web research in discovers stage and confirming the payment in the join stage. The next row represents doing, which refers to the activities performed at each level. In this segment, infographic icons are used to mention the process steps. The cyclic diagram, for instance, shows the continuous process of discussion, website visits, and newspaper reading to reach a final decision of purchasing the product. Similarly, the following small infographic diagram illustrates the consumer’s buying process.

In further rows of the B2C Customer Journey Map PowerPoint Template, presenters can mention the thinking and feeling of the consumers at every level of the journey. This way, this PPT template can prepare a comprehensive sketch of a B2C customer journey. You can download and conveniently customize this template with Google Slides and Keynote.