QR Codes in Times of COVID
In a new contactless era, QR codes are on the raise again. Contactless menus, orders, or even for payments, QR Codes are gaining traction again. In this article we review the different types of QR codes.
Dunning Kruger-Effect: Why Unintelligent People Don’t Learn?
Many people claim to be experts at something they are simply not good at. Despite this, they can claim to be exceptionally good at the task. This includes not just people boasting about something to gain attention or praise, but people who believe to be competent when they are not. This is widely known as […]
Enhancing Organizational Effectiveness with the Denison Organizational Culture Survey
Any organization that prospers is not limited to short-term gains. In order to reach out to customers on a large scale and beat the competition, an organization needs to synchronize its workforce with its vision, mission, short and long-term goals and changing market conditions. In this article, we review the Denison Organizational Culture Survey, which provides a mechanism for enhancing organizational effectiveness by refining its corporate culture.
Understanding the BCG Matrix Model
The Boston Matrix, BCG Matrix or Growth-share Matrix is a chart that was developed by the Boston Consulting Group in 1970. The BCG matrix model has long been used by companies to analyze their products and manage resources to identify which products to invest in and which to let go. In this article, we will review what is the BCG Matrix model and how it can be used as a portfolio management framework.
The Big Five Personality Traits Model
The Big Five Personality Traits Model explains this relationship in detail by dividing personality traits in dimensions. In this article, we review five key dimensions of people’s personalities.
Using the SCARF Model for Workplace Efficiency
The modern workplace is like a social minefield. People can nowadays feel offended by things which would have been hard to consider offensive a few years back. Partly, this is because of increased awareness regarding social issues, however, many times people also tend to trivialize issues to appear as victims. Furthermore, employee motivation is also […]
Using Heuristic Problem-Solving Methods for Effective Decision-Making
Heuristics are essentially problem-solving tools that can be used for solving non-routine and challenging problems. In this article, we review heuristic method as a practical approach for a short-term goal, such as solving a problem.
The CEO’s Guide to RPA: Robotic Process Automation Explained
Robotic process automation (RPA) is one of the hot topics in the space of digital transformation. Organizations are heavily investing in reducing repetitive tasks of low value in order to migrate their talent to more sophisticated and creative responsibilities. This article provides an executive description of RPA and its current business state of the art.
How the Endowment Effect can Affect Businesses
Businesses can be affected due to consumer behavior that they might find hard to predict. Many theories, models and research have long tried to predict motivations of consumers for buying goods or services based on consumer preferences
The Executive’s Guide to Marketing Automation
Automation, analytics and big data are among the top of mind concerns for marketers these days. And it makes perfect sense as the volume of data has grown exponentially over the past several years and it becomes impossible to effectively deal with such volumes manually. In this article we present different marketing automation examples and explore how tools help improve the lead scoring process, boost customer retention and scale email marketing campaigns.
Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue
The competition today, both in the product and services space, is tougher than ever. Superior UX (user experience) and CX (customer experience) are the two key battlefields with the most at stake. Should we still stay with the sales-led business growth model or pursue the newer product-led growth (PLG) paradigm? Let’s deep dive into the matter.
Why Customer Centricity Will Win You More Business
Customer centricity is a buzzword you can hardly escape these days. But, despite so much talk, few companies actually understand how to keep their customer focus sharp and, more importantly, why this area is worth more attention. So let’s dig into the matter and take a look at some great customer centricity examples, illustrating why this practice cannot be ignored in 2020.