The Communication Plan Template
Discover why communication plan templates are a key asset for strategic structuring of information in organizations. Learn how to build one here.
What You Need to Know About How to Make an Employee Handbook
This article explores what an Employee Handbook is and the key components to include in an Employee handbook.
Sales Battle Cards Guide: A Strategic Tool for Sales Success
Get to know an exceptional tool for your sales team: battle cards. Enhance conversations, address objections, and deliver consistent messaging.
How to Create To-Do Lists and Get More Done
Organize your projects with efficiency by learning how to create to-do lists. A recipe for success in increasing your work capacity.
An Executive’s Guide to Pricing Strategy Models
Ever wondered why the two seemingly same products come with a rather different price tag? Well, that’s the pricing strategy in action. In this is long post, it is explained how to set competitive pricing for the products and services you are selling, using various models and approaches.
Mastering the Marketing Deck: Tips, Examples, and Templates for Success
A marketing deck captures your unique brand story for effective persuasion. Tailor your presentation for success with our guidance.
Types of Organizational Structures & Org Charts (with Examples + Templates)
Organizational charts serve as a blueprint for the chain of command of an organization. Different organizations tend to have more basic structures at inception, which become more complex and hierarchical as the organization expands. In what is to follow, we will elaborate upon the different types of organizational structures, organization chart types, and some recommendations […]
The Introductory Guide to Psychographic Segmentation
How do you know that your marketing campaign will appeal to the target audience? In most cases, us, marketers, act on a hunch and assumptions, since we constantly operate with incomplete information. While most of us have a fairly good understanding of who our best customers are, far fewer can truly gauge what motivations drive the purchase behaviors. Psychographics can provide you with that missing link.
The Blue Ocean Strategy (Examples + Templates)
Our detailed guide on the Blue Ocean Strategy. Dive deep into this revolutionary approach and learn how to create uncontested market spaces here.
How to Create a Winning Business Pitch
A business pitch bridges innovative ideas and reality. Learn how to create a winning pitch that investors and customers can’t resist.
How to Create Process Improvement Plan: A Guide to Optimizing Business Procedures
Process improvement is imperative to boost efficiency, cut costs, and outshine competitors. Get tips to write a process improvement plan.
How to Conduct a Market Analysis: A Complete Guide
Every business venture needs the backing of a solid market analysis. Here are the steps to ensure your strategies are built on solid market insights.