Building a Persuasive Argument with the Rhetorical Triangle Concept
Building a persuasive argument can be difficult for many presenters. It is easy to get lost in translation if you’re not sure about what are you looking for. To make things easier, presenters can focus on three main aspects of building their argument using the Rhetorical Triangle Concept. Derived from Aristotle’s three rhetorical appeals, the […]
read moreHow to Prepare a Listing Presentation: Guide for Real Estate Pros
Do you want to close more leads on a regular basis? In that case, you may need to level up your communication skills. To win more listings, move on from having a polite “pre-sales” chit chat with prospects to doing full-scale presentations of your services. What is a Real Estate Listing Presentation? A listing presentation […]
read moreHow Customer Experience can Make Your Brand Successful
For a business to run successfully, it is important to have satisfied clients. It is not only the quality of the product or service that matters but how customers perceive a business and if the expectations of the customers are met. This all has a lot to do with what is called Customer Experience (CX). […]
read moreUse Your Body Language to Rock Your Next Presentation
When tasked with giving a presentation to an executive audience, and you will in one way or another in business, it’s important not only to have something worth saying, but also being effective in how you communicate your ideas. Human beings are social creatures, thus we train ourselves very early on how to understand each […]
read moreHow to Give A Compelling Interview Presentation: Tips, Examples and Topic Ideas
Backup your statements with facts Interview presentations have now become the new norm for most industries. They are popular for sales, marketing, technology and academic positions. If you have been asked to deliver one as part of your job interview, prepare to build a strong case for yourself as a candidate. Giving a general presentation […]
read moreHow to Use an Empathy Map to Understand Your Audience
As a presenter, one can tend to focus too much on the final presentation, missing one essential ingredient in the mix, empathy! Many presenters can face the dilemma of not truly understanding their audience, ending up with a presentation which no one is interested in and some might even get offended by. To truly understand […]
read moreWhat is a Business Model Canvas?
Based on the work of Alexander Osterwalder, a Business Model Canvas, or BMC for short, is a diagram used to visualize a business model; it allows structured organization and a quick method of evaluation and reflection on the effectiveness of a Business Models. The Role of the Business Model Canvas Whether it be in small […]
read morePresenting a Force Field Analysis to an Executive Audience
A Force Field Analysis is a principle, which was developed by an American psychologist, Kurt Lewin. It looks at to opposite forces influencing a situation to help assess the best course of action. At an organizational level, a Force Field Analysis might be used for making essential decisions. Understanding the Force Field Analysis & Its […]
read moreHow to Effectively use the 20/60/20 Rule for Your Audience
As a presenter, you are looking to influence people and get your message across. However, a minority of individuals can sometimes ruin the prospects of a good presenter. It is not only essential to deliver a good presentation but it is also important to win hearts and minds during the process. This might mean that […]
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