How to Design Better Sales Funnels
Buyers “purchase journeys” are rarely linear. In the current omnichannel landscape they connect with a brand through multiple touch points on their way to conversion – a purchase, an inquiry, a booking or another meaningful action. What’s more important though is that 79% of marketing leads never convert to purchases. And 96% of website visitors […]
read moreWhich Presentation Style Suits You According to the Myers Briggs Test?
You might have heard of the Myers Briggs Test. There are numerous websites offering personality tests which place people in one of 16 personality archetypes described by Myers Briggs Type Indicator. This is based upon a system developed by Katharine Cook Briggs and Isabel Briggs Myers; the latter being the daughter of Katharine Cook. What […]
read moreHow To Use Hoshin Kanri For Business Planning
Without successfully implemented strategic planning, businesses are doomed to fail. That’s a well-known fact, so most companies regularly schedule planning sessions, create reports, forecast and so on. The real issue? All those “paper” efforts rarely result into action. Strategic planning, or more specifically, strategic execution fails as executives are tied with too many priorities, and […]
read moreHow to Create Realistic To-Do Lists and Get More Done
The to do list debate never gets old. Some swear by their agendas saying that having a to do list is the only thing keeping them sane. Others shrug and state that listing up a bunch of tasks never helps them get more done. Yes, it’s true that 41% of to-do items are never completed. […]
read moreHow to Overcome Analysis Paralysis to Make the Best Possible Decision
Many people who believe they’re not good at making decisions are actually not all that bad at coming up with the right decision; provided they can overcome their tendency of overthinking and procrastinating decision making. In other words, they simply suffer from Analysis Paralysis. There are a few things which can help you overcome this […]
read more6 Customer Journey Maps You Can Swipe
When retail was all brick and mortar, things were simple. Business displayed their inventory; customers came in and physically assessed it and bought what they liked. Payments, returns and exchanges were handled in the store. Was there a buying journey then? Yes. And in smaller stores, there were sales clerks to help the customer along […]
read moreHow to Overcome Procrastination & Deliver Amazing Presentations
The pressure of delivering a presentation and making an impact on your audience can be overwhelming. One of the escapes that many presenters seek to overcome this stress is procrastination. As counterproductive as it might be, it appears that procrastination is the natural coping mechanism for many presenters looking to escape the idea of failure. […]
read moreHow to Start a Presentation: 5 Strong Opening Slides and 9 Tricks To Test
Knowing how to start a presentation is crucial: if you fail to capture the audience attention right of the bat, your entire presentation will flop. Few listeners will stick with you to the end and retain what you have told. That is mildly unpleasant when you are doing an in-house presentation in front of your […]
read moreBuilding a Persuasive Argument with the Rhetorical Triangle Concept
Building a persuasive argument can be difficult for many presenters. It is easy to get lost in translation if you’re not sure about what are you looking for. To make things easier, presenters can focus on three main aspects of building their argument using the Rhetorical Triangle Concept. Derived from Aristotle’s three rhetorical appeals, the […]
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