Focus Strategic Segment STP Map

Marketing strategies are a key facet of modern business. An effective marketing strategy can mean the difference between success and failure for a growing business and, with so many different strategies available, it can often be difficult for marketers to select an appropriate model. The STP Map is ideal for those marketers looking to learn more about their customer’s purchasing behaviour and their expected buying processes. Here the three (fully editable colors) of the (equally customisable) clip art icons can be used to represent the processes of segmenting, targeting and positioning as needed.

Return to STP Model for PowerPoint.