This slide has been professionally designed to give the presenter an opportunity to discuss the three stages of the marketing planning method in collective detail, highlighting their reliance upon each other. Three high quality clip art rectangles have been arranged in parallel across the page and vector graphics within them denote their constituent stage. A segmented pie demonstrates segmentation; three stick figures represent the targeting process and a cropping icon illustrates the positioning stage. Below this there is an editable text box which may be used to discuss issues relating to these stages.
Return to STP Marketing Mix for PowerPoint.